The Sales Thank You Letter can help business tremendously. Sending a letter or note signifies appreciation for your customer’s trust. A well-penned letter can create an emotional bond solidifying a relationship.
Let’s explore the components of a great sales thank you letter.
Methods of Delivery:
There are numerous ways to convey a thank you message. Below are the top 3 methods of sending a sales thank you letter.
- Hand-written note sent vial mail: If you’ve developed a strong bond with someone over the sales cycle, really enjoy their company, and truly appreciate their business, send a hand written note from the company stationary.
- Individual Email: This isn’t a mass email from your marketing department. This is a solo-scripted email coming from you to your customer thanking them for their business.
- LinkedIn Message: It’s better than nothing and the least preferred method of the three. However, even sending a sincere LinkedIn message will leave an impression.
The Content in the Letter:
Sparing a Sales Thank You Letter template, each note/letter should have a similar pattern. Below we explore the pattern of the letter:
- Initial thank you: Start the note with introducing yourself (unless it’s not needed) and thanking them in the first line.
- Importance of their business: Everyday you work to acquire customers. Tell them during this portion of the letter how important their business is to you.
- Small anecdote: Separate yourself from any other rep by bringing up a small story that makes your customer unique. Did you bond over a sport’s team while you waited for everyone to get on a conference call? Did they tell a funny joke during the sales cycle? Bring those stories in now.
- Close: Keep the note short and sweet. Close fast and don’t get too sappy. Just thank them again for their business and how you look forward to working with them in the future. Don’t ask for anything, it’s just a thank you note.
Writing a sales thank you letter takes time, discipline, and thought. Most reps don’t do it. This is a simple yet difficult way to win over business and become an A-player.