Prospect Ranking

What is Prospect Ranking?

Prospect ranking is an automated approach to prioritizing your list of prospects using data. By analyzing historical information on the characteristics of your best clients, and combining it with outside data on companies that are growing, spending money, and have a complimentary technology environment, you can pinpoint the best companies you should spend your time prospecting. Some of the ways we calculate growth and spend are through scraping technologies they use analyzing job growth, company news, industry trends, SEM and marketing spend, and many other data points.

Benefits of Prospect Ranking

Most sales reps have a database filled with records in which they are responsible. With time as your most precious commodity, how do you ensure it is spent wisely? Before sales intelligence, this prioritization occurred through “feel.” Now there is a systematic approach backed by data that prioritizes your prospects and customers.  Prospect ranking provides significant benefits including:

  • Take out the guess work: prioritizing prospects manually is difficult as you generate more customers and leads.
  • Spend time where it makes sense: after your prospects are ranked, you’ll have a much clearer idea of where to spend time and place resources.
  • You don’t know what you don’t know: it’s tough to manually rank information if you don’t have it. Prospect ranking takes into account all your prospect’s data so you don’t have to.

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