Social Selling Is A Way To More Leads and Closed Deals
Relationships matter in selling; anyone who says differently has never sold. Social selling is the best way to maintain relationships, develop new ones, and stay in touch with your most important friends, customers, and contacts.
What is Social Selling?
Social selling is leveraging online tools to interact, correspond, and engage with your prospects and customers to progress sales cycles, create new leads, and expand your overall network. The crux of social selling is information. The more information a sales representative acquires, the greater advantage you have on competitors and the next deal. Your prospects, customers, and customers of your customers are talking on the internet. Whether through blogs, LinkedIn, Twitter accounts, Facebook pages, or any other myriad of ways to communicate on the internet, your prospects and customers are saying something. The more important question is are you listening and leveraging what they’re saying into more sales and closed deals?
Social Selling’s Benefits
The list is long on the benefits of what social selling provides; we’ve listed the top four below:
- Easily listen to customers: Your customers are writing, achieving, winning, and sometimes even complaining. Social selling keeps you informed on what they’re saying.
- Stay in the loop: Your customer’s customers are talking. Stay informed on what’s being said “in the trenches” about your them. Notice trends and be prepared to easily provide a solution.
- Keep your company on your prospect’s and customer’s radar: Do you feel like you only reach out to your customers and prospects when it’s only in your interest? With social selling, you now have greater opportunities to authentically reach out to your network.
- Cast a wider net: Social selling enables you to expand your professional network by providing more information to new prospects and earning greater referrals through better relationships cultivated through your current network.
The Problem With Social Selling
The sheer amount of information is overwhelming and attempting to listen to all of your prospects and customers manually is quite time consuming. If the right system isn’t in place, valuable resources are spent scanning the internet, researching hundreds of customers and prospects and less time is spent actually selling. Sales intelligence from SalesLoft offers a solution that automates the sales research function and significantly reduces the time spent by aggregating the valuable data in one place.
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