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Call Collaboration Leads to Sales Success

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In the digital age, most sales conversations occur remotely. Sales professionals must make an impression without the benefit of an in-person meeting, often making it more difficult to rise above the noise. How can you ensure the first impression -...

Alexandria Snow

Video in Sales Emails Increases Reply Rate 26%

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The use of video in communication is more popular (and easier) than ever before. But does video increase the performance of sales emails? Does it impact the open or reply rates? We dug in to find out. Recently, our data science team examined the eff...

Roi CerenRoi Ceren

2 Data-Driven Frameworks We Use to Optimize Sales Engagement

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For almost a decade, I had the good fortune of working for former McKinsey consultants. They taught me two simple, yet valuable, data-driven frameworks. Below, I’ll explain how we applied these frameworks to optimize sales engagement at SalesLoft....

Jeremey DonovanJeremey Donovan

Inspiring Sales: Interviews with Top Sales Leaders

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We believe that people who are outstanding in their field have a story to tell and that their story began with moments or mentors that inspired them. The Inspiring Sales video series is meant to help inspire you. We're interviewing inspiring sale...

Laura HallLaura Hall

From Cadence to the Leading Sales Engagement Platform

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There’s a famous quote from Lao Tzu: “A journey of a thousand miles begins with a single step.” It makes me think of when Rob and I launched SalesLoft Cadence back in 2014, and how far we’ve come today. We were the first software company...

Kyle Porter

Defining a Successful Sales Engagement Platform

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Maybe you’ve already adopted a sales engagement platform. Perhaps you’ve heard about it in a presentation from a software vendor. The odds are that if you lead a sales team, you’re somewhat familiar with the concept of a sales engagement platfo...

Laura HallLaura Hall

5 Elements of a Winning Sales Cadence

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There’s a big difference between having the right tools and leveraging them effectively. You could give JaMarcus Russell a slightly deflated football and he still wouldn’t be a Tom Brady-level quarterback. The same goes for winning sales cadences...

Laura HallLaura Hall

Sales Email Response Rates By Touch Count

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At SalesLoft, we love to look at data to help our customers succeed and to hone our own sales engagement processes. Mostly, we look at big data, such as our analysis of 200 million sales interactions to optimize cadence design. However, we also lo...

Jeremey DonovanJeremey Donovan

Best Practices & Benchmarks for Sales Cadences {NEW eBook}

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The average number of touches per prospect is 16. That's a 36% increase over last year. Salespeople can no longer afford to send 1-2 emails and move on. Their touch strategy often includes three tools: email, phone, and LinkedIn. Gaining traction i...

Laura HallLaura Hall