Welcome to another Sales Intelligence Whiteboard video!

In this session, we provide information on how to avoid the spam filter when sending email. We’ve talked about email being one of the most critical forms of communication today but sales reps and how many are not treating it right. This email helps you make sure you get the majority of your emails through the filter giving them the best chance to make an impact.

Here is the video in case you are reading this through RSS: http://www.youtube.com/watch?v=jFEDkK5CS_c&feature=plcp

Hey everybody. Kyle Porter here with SalesLoft and welcome to another edition of Sales Intelligence Whiteboards. Last week we talked to you about how do you improve the chances that your email recipient responds to your email? This time we’re going to help you avoid the dreaded spam trap.

When you’re sending sales emails, oftentimes these are people that you haven’t met yet or that you’ve only corresponded with over the phone, and that means there’s a high likelihood that it gets caught up in spam. So using these tips and tricks will help you to improve the chances that you make it through and we’ll jump right into them.

The first is, avoid using gimmicky words. This is “cheap”, “buy”, “offer”. There are all kinds of words that you don’t want to have in that email. We’ll include a link in the bottom of this video. But you want to check those out and make sure that you’re not putting these gimmicky words in your emails anywhere.

The second is to can all HTML. So when you have images, when you have links, all that HTML adds a level of uncertainty to the email that spam traps like to capture and catch. For example, they can’t even read images, so they tend to throw those out. So think about what you’re putting in and only put the minimal amount of either images or links inside your document.

The third is don’t abuse punctuation. That means a bunch of exclamation points. Never use all caps, especially in the subject line. Don’t use repeated words. Don’t use tricky words that use symbols. Try to keep this as simple, as short, and as straightforward as you possibly can.

The fourth is to use a straightforward subject line. Again, that’s not a lot of caps, not a confusing subject line. You may want to do something like use the name of the prospect, maybe the name of the company, name of a competitor or someone that you mutually know. Put something in there that’s relevant, that’s a common word that would be in this type of email and that way it might make it through the spam filter.

So these are the basics. Like I said, we’ll include some links at the bottom. But think about this when you’re sending email. I think that’s the most important thing. When you’re writing and crafting emails to your prospects, not only are you thinking about “How do I get this responded to by the prospect?” But you’ve got to make sure that you’re not putting things in there that are going to get them caught up in spam.

So this is just a quick way of talking to you about how to avoid the spam filter. Please, if you’ve got any suggestions or advice on things we left out, leave them below in the comments and we’ll see you next week. Thanks so much.