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America’s National Past Time: Baseball Sales Process

As complicated as selling can be, sales professionals are always on the lookout for tips and tools to make it simpler. And what better way than looking to baseball for an analogy?

HortonworksDan Michael, joins us to deliver an amazingly simply look into his “Ducks On The Pond”. It’s a simple baseball sales process. Take a look:

As you can see, this simple analogy allows draws from something many sales professionals know and love- baseball. With stats like ERA, batting average and slugging percentage relating to sales metrics, this view is not only simple, but delivers valuable information.

  • Ducks on the Pond – love it. You guys have become my favorite “all-star” sales blog/site. Keep bringin’ the heat!

    • Thanks for the support, Scott! Dan really hit the nail on the head with this analogy, we absolutely love it.

  • Wonderful. Simple. Intuitive. Keeps it moving forward. Makes more sense when seen as the ‘batting team’ rather than the ‘pitching team.’ Change ERA to on-base percentage,

    • Good call Pablo. We’ll look into this as option.

  • Love the analogy and the simplicity of viewing the status of the “game”. Too bad most CRM systems that sales people are forced to work with are not able to make it this easy and helpful. Well done.

    • Thanks for checking out the post Miles! Agree that CRM systems are a less flexible than we’d all like. Maybe one day soon the sales pro can create their own system that auto updates the necessary fields in CRM.

  • Hi Greg,

    Nice work with the baseball analogy. Obviously, you’re not familiar with my work or my 2005 book, Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball (R).

    Read the book you’ll see that the concept of the base paths as sales process is much more developed and worked out than what you have done so far.

    Feel free to connect if you want to talk.


    • Thanks Dave, I really like the simplicity of this method and would love to hear more about yours. Do you have a short summary, video, or blog post you can share? If we like it, we’ll link to it from the post.