Clari and Salesloft: One Company, One Bold Move for the Future of Revenue
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Some moments fundamentally change an entire category’s trajectory. This is one of them.
Clari and Salesloft are coming together with a clear objective: reshape how modern revenue teams operate in an AI-driven world.
Both companies earned their reputations by challenging the status quo. Clari helped define Revenue Operations and brought predictive forecasting into the enterprise. Salesloft redefined sales engagement, giving sellers the tools to work smarter, build stronger pipeline, and move deals faster. Each built category-defining solutions. Together, we’re capitalizing on the unprecedented opportunity to deliver on a new revenue productivity frontier with agentic AI.
Individually, Clari and Salesloft created and shaped the category. Together, we’re removing the lanes and building the highway. One vision. One relentless commitment to customers and innovation.
The combined company serves thousands of customers worldwide across every major industry. Enterprise leaders like Adobe, IBM, 3M, and Zoom rely on Salesloft and Clari every day. What changes now is the scope: end-to-end visibility and orchestration across the entire revenue lifecycle, across every motion that drives growth.
Why yesterday’s RevTech stack can’t keep up
Revenue leaders are operating under intense pressure. Growth targets remain aggressive. Pipeline expectations keep rising. Budgets are tighter. Churn is harder to contain. And yet, many teams are still relying on systems built to explain what already happened — not to guide what should happen next.
Technology like CRMs and conversation intelligence tools offer valuable signals, but on their own, they can’t solve the real problem. Data is fragmented across too many systems, modeled inconsistently, and disconnected from execution. The result: insight without impact.
AI won’t drive outcomes without a standardized, trusted data foundation. Skipping that step is the fastest way to stall real progress.
A modern foundation has to unify signals across the business, tie every activity to the outcomes it produces, and enforce governance at scale so teams stay aligned and accountable. AI agents need complete, reliable context — who did what, when, and how it influenced the result. Without that, automation is just guesswork.
That’s what Revenue Context™ enables: a dependable, auditable layer that makes enterprise AI trustworthy and operationally useful.
The CIO sits at the center of this complexity — accountable not only for technology decisions, but for ensuring every revenue-generating team is acting on accurate, timely information. With Clari and Salesloft together, customers gain a data foundation they can trust and an AI strategy they can scale with confidence.
What this combination unlocks for revenue teams
The combination of Salesloft and Clari creates a unique value proposition for the market that directly addresses market challenges:
- See and act on every revenue signal — Get the full picture across every account and deal to uncover risks and opportunities faster.
- Guide every team with AI — Align your revenue team around the right priorities and actions to replicate success and accelerate growth.
- Turn your forecast into a growth engine — Transform your forecast into a real-time guide that drives execution and ensures revenue predictability.
This is not just another integration. It’s the first truly end-to-end Revenue AI platform that connects data, internal + external workflows, sales engagement, and revenue action orchestration in one continuous motion — one where AI agents work with humans to supercharge every step of the revenue creation process, from the boardroom to the front line.
Here, AI agents don’t replace people. They work alongside them, strengthening judgment, accelerating execution, and lifting performance at every step of the revenue creation process.
Doubling R&D to accelerate AI innovation and build the industry’s first Predictive Revenue System
This combination is also a major investment in what comes next.
We’re doubling our R&D investment to accelerate the development of advanced Revenue AI capabilities. That means faster innovation cycles, deeper AI intelligence, and more tangible customer value delivered sooner. With combined engineering teams, data expertise, and domain knowledge, progress will move at a pace neither company could achieve independently.
This is how the industry’s first truly Predictive Revenue System gets built.
The future of revenue will be driven by context-rich intelligence that orchestrates data, workflows, and people in real time.
The Predictive Revenue Era starts now
This next chapter is about more than scale. It’s about setting a new standard for how revenue organizations operate in an AI-first world — where trusted data, automated workflows, and human judgment are tightly orchestrated.
Customers have always been the reason these platforms exist and that won’t change. This is a defining time for companies to capitalize on AI — not just as a layer of insight, but as a system of coordinated action.
The most successful organizations in the next decade will be built on trusted data, intelligent AI workflows, and tightly aligned execution. That’s exactly what the combination of Clari + Salesloft delivers.
The next chapter starts here.