Our brand

Hi, we’re SalesLoft.

SalesLoft is a positive, solutions-focused brand.

We aim to inspire, encourage, and solve big problems for our customers and their customers. The following guidelines are not an exhaustive list but will provide examples and guidance on how we speak about the brand. This helps us share a consistent message and move in the same direction, with the same goals.

The full mark spells out the company name next to The Wave, splitting the font weights of Avenir Bold and Light, between ‘Sales’ and ‘Loft’ respectively.
Design principles

Every visual communication created for the SalesLoft brand should be aligned and prioritized with the following principles.


Each communication should take a daring, yet practical approach to deliver a message. Visual elements should pop and move toward the audience.


Content should be open, honest and relevant. It should ingrain value and instill trust in users and prospects.


Transparency can seem cold and impersonal, thus a human element must always be present that is relatable, vulnerable, and genuine.


The message should not be overcomplicated with technical and industry jargon. Communication should be comprised of concise and simple statements.

Brand guidelines

We’ve created some guidelines to help you use our brand and assets, including our logo and content. For any questions regarding usage, please contact us at marketing@salesloft.com.