Hi, we’re SalesLoft.

We’re excited you’re using the SalesLoft brand. To make it super simple, here are some of our most usable brand resources, along with a few guidelines on how to use them.
SalesLoft Logo

The logo is important, but versatile. It needs to be recognizable in any scenario. Here are a few guidelines about how to use the logo appropriately:

A. Primary Lockup

This is the typical two color logo. When in doubt, use this logo. These colors should never be changed and the layout should never be stretched, skewed, or otherwise altered.

B. Knockout Lockup

For dark background, you can use a one color SalesLoft all white logo. This logo should be used sparingly and only in situations where the primary lockup lacks contrast with the background.

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Logo Spacing

The SalesLoft logo should have a margin of empty space on every side equal to half of the SalesLoft typeface logomark height. No other elements, text or imagery, should appear inside this clear space.

SalesLoft Palette

These are the primary tones that make up the SalesLoft Color Palette. These colors are at the core of our identity and will be the most frequently used. They are approved for use on all SalesLoft materials.

SalesLoft Boilerplate

SalesLoft is the leading sales engagement platform, helping sales organizations to deliver a better sales experience for their customers. More than 2,000 customers use the company’s category-leading sales engagement platform to engage in more relevant, authentic, and sincere ways, including Square, MuleSoft, WeWork, and Dell.

Headquartered in Atlanta, Georgia, SalesLoft has additional locations in San Francisco, New York City, and Guadalajara, Mexico. SalesLoft has more than 375 employees and was recognized as the #1 best place to work in Atlanta for the second year in a row. The company was also named the 7th Fastest-Growing Technology Company in North America by Deloitte. For more information on SalesLoft and how to deliver a better sales experience, visit