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Owler-Infused Engagement

August 21, 2017

The more quality information you have, the better you can engage with your target accounts. Having the latest news and the latest competitive information at your fingertips can be the key to building exactly what you need – informed engagement. Which is good, because informed engagement is often mentioned as the single most important reason why a potential customer takes a call or a demo. It opens doors, it keeps doors open, it leads to opportunity.

Owler already powers the News smart panel and the Competitors smart panel in the Salesloft Company view, and it now brings the same invaluable information to you in Connect for Salesforce. You can view both competitive information as well as relevant news from Salesforce, gaining another highly effective way to identify, research, and understand target accounts’ general position and landscape.


Displaying this information in Connect for Salesforce allows you to drop relevant intelligence into any phase of the email or phone conversation with ease. Go deeper by clicking on a logo in the smart panel, which will bring you to the company’s Owler profile. You also have the option to click View in Owler to navigate directly to the prospect’s Owler company profile.

When Are Owler Insights Invaluable?

  • During Prospecting. Leverage the Competitors smart panel to uncover competitors during prospecting.
  • During Discovery. Drop current news in a conversation when working from Salesforce without leaving your standard workflow or wasting any additional manual time.
  • During Close. Mine for more news and competitive detail as you reach the finish line to underline & reinforce the information you’ve already gathered.

When do you think they’ll come in handy?

About Owler

Owler is the community-based business insights platform that business professionals use to outsmart their competition, gain competitive insights, and uncover the latest industry news and alerts. This expansion of the Owler integration is another step in building our robust integration ecosystem and we couldn’t be more excited to partner in a new way with this platform.

About Connect for Salesforce

No more switching between tabs or navigating between platforms. By bringing Salesloft into Salesforce, the focus, speed, and accuracy that Salesloft is known for now lives where you work. Connect for Salesforce delivers the features and functionality you love about Salesloft directly to Salesforce. From Salesforce, you can:

  • send Salesloft emails & make calls with the Salesloft dialer
  • add people to, remove people from, and execute Salesloft cadence steps
  • add & update Salesloft contacts from Salesforce
  • automatically track and log activities in Salesloft and Salesforce
  • access insights powered by Crystal and Owler

Whether you spend most of your time in Salesforce, or split your time between Salesloft and Salesforce, Connect for Salesforce also allows you to interact with Salesloft directly from Salesforce. Do all of your work where you are, never leaving your Salesforce tab unless you choose to!

If you already have the Salesloft Chrome Extension, this enhancement to Connect is only a browser refresh away. If you don’t yet have the extension, click here to install it.

We are grateful to have you here with us on this journey, and we hope you feel the Salesloft Love with this product announcement, our past product announcements, and the ones that are just around the corner. We are always excited to hear your feedback, so if you have any questions please check out the Knowledgebase, or contact