Sales Development Reps are the appointment creators, the front-end builders of the revenue pipeline. The success of any sales organization lies in the strength and creativity of the SDR. And by using specific strategies to both follow the a structure, but also personalize cadences to fit their specific style, the most successful reps will increase their efficiency and remove monotony from the day-to-day grind.

When the ring of the alarm kickstarts thoughts of the day’s scheduled meetings, it’s time to start thinking of what you’re going to do that day to set more qualified appointments. It’s off to the races to start prospecting, dialing, and finding new ways to personalize cadences to grow your appointment pipeline.

Today we have Kevin Dorsey, Head of Sales at SnackNation, here to talk you through his three sales development strategies that will help you become a pro in the Outbound Sales Development Rep role. Watch the video below to get his advice on how to follow your team’s playbook, while still injecting your own personal style into the process.

Video Transcription:

I’m Kevin Dorsey, Head of Sales, or VP of Snacking, at SnackNation. We are a monthly snack delivery service to companies all across the country. If there’s a playbook, follow it. That’s my number one tip because I think a lot of SDRs do come in and try to make changes too early. Follow the process 80% of the time, that 20% you can use to experiment, so that’s my first tip.

The second is, let your personality come out through the cadence. The cadence is structure, but put your flavor into the emails, into the voicemails, use your language the way you would so people have a feel of who is emailing them. Make some changes, make those small tweaks so that it actually sounds like you coming through.

And then the third tip, just be more strategic with your outreach. Don’t just do a hundred companies blind, go after 40 and tailor those emails to them, which Cadence let’s you do so easily, that’s why we have it. Tailor those emails, you’ll get a better response rate, start a better relationship, and not have to go after as many at one time.

Personalize Cadences Your Way with Kevin Dorsey’s 3 Sales Tips:

For a more comprehensive look into SalesLoft’s internal SDR process, download the second section of our newest playbook trilogy, The Sales Development Playbook: Executing. In this section, we share the ins and outs of efficiently using SalesLoft to call and email prospects. Download our free white paper and optimize your sales efforts to start crushing your sales development goals today.

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