The average number of touches per prospect is 16. That’s a 36% increase over last year. Salespeople can no longer afford to send 1-2 emails and move on. Their touch strategy often includes three tools: email, phone, and LinkedIn. Gaining traction in an account takes persistence, consistency, and a personalized approach. Effectively using your sales engagement platform is crucial to being able to execute and scale a sales process.

We created an eBook, Best Practices & Benchmarks for Sales Cadences, to help you identify opportunities to add more efficiency to your sales process. We’ve outlined a flexible framework – with examples – for a sales cadence that produces results.


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If your sales organization is grappling with any of the following questions, we have answers!

  • How many touches should my cadence have?
  • What touch patterns should my cadence have?
  • What are typical performance benchmarks?
  • What’s the average number of reps achieving yearly quota?
  • What’s an example of an effective cadence?

Best Practices & Benchmarks for Sales Cadences

Download a copy today and learn how to set up and implement winning sales cadences.