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How To Leverage Social Channels For Personalized Selling

3 min read
Updated Aug. 24, 2020
Published May. 9, 2016

Personalized selling works on a sliding scale, and as personalization diminishes, so does your response rate. And Sales Development Reps who use social channels as a personalized selling strategy are more likely to uncover valuable buyer information, and ultimately schedule more qualified sales meetings.

We want to make you the best personalized sellers in the business, and help you do what you do best through actionable sales tips. That’s why we’re excited to continue sharing those tips through the new SDR TV: a weekly video series designed to champion the Sales Development Rep.

First up, we have Jay Warden, Salesloft Outbound SDR Team Lead, here to talk you through his three sales development strategies that will help you leverage social channels for personalized selling. Check out the video below to learn more!

Video Transcription:

Hey this is Jay Warden, Team Lead here at Salesloft.

I’m going to be sharing some tips with you guys today on how to use social channels to personalize your messaging to your prospects.

One of the first I use is the career page, normally off the company website. You’re able to get an idea what terminology is going to jump off the page for your prospect. What kind of language they use internally. What they expect of any incoming sales reps they are trying to hire. Using that terminology in an email, especially in the first few lines, is always going to increase the chance of getting an open.

My second example would be using LinkedIn. I know everyone uses LinkedIn primarily, but if you scroll down to the bottom you can able to get an idea of their extracurricular activities in college. One example that comes to mind for me is I had a prospect that was rowing at a university and ended up going to be a part of the national row team in the early 2000s. I saw that, googled him, was able to find a photo of him rowing. I included that in my email and I put a P.S line that was something that was relevant to his company and that did result in a meeting.

The next tip would be using Twitter. If you search the company Twitter page you’re able to kind of get an idea of who the prospects are at the company that are active on social media. That’s another good way to get a lot of intel on the company and find out how active they are in posting any new or relevant news about the company.

So concluding today, I hope this has been valuable for you guys. Again don’t be afraid to think outside the box. Try anything new, inject some humor, just try to be a little different. Think about how you would respond to an email if you got it.

Feel free to comment, leave any tips below that you think might help us out, and I look forward to next time.

For a more comprehensive look into Salesloft’s internal SDR process, download the first section of our newest playbook trilogy, The Sales Development Playbook: Planning, where we discuss career path and structure, as well as how to efficiently create a process and find data to be successful in your execution.

Download our free white paper and optimize your sales efforts to start crushing your sales development goals today.