November 8, 2019 | 5 min. read

Don’t Miss REV2020 (We’ll Help You Make the Case)

Sure, Dreamforce hasn’t happened yet. But it is just around the corner. With the holidays (and food comas) swiftly following, now’s the time to start thinking about what events to attend in 2020.

Let’s start here. If you’re part of your company’s revenue organization, you must attend REV2020 in San Francisco. For those already familiar with SalesLoft, this is the epic event formerly known as Rainmaker.

REV2020 is THE sales conference for you. Why? Because it’s about the future of sales. It’s a place to ignite your passion for delighting customers and maximizing revenue, with three days of leading-edge insights from the best minds in the industry. And it’s where you’ll build the network that fuels your success for years to come.

But, if you saw our infographic with top-rated sessions and impressive quotes from previous attendees, you already knew this. Or maybe you remember our social rehash and the compliments that made us glow with pride. We both know this isn’t enough, though—decision-makers always need more. 

So, here’s a step-by-step outline on how to make the business case to your decision-maker, and a form email you can use to ask permission. You’re welcome, and we can’t wait to see you at REV2020 🙂

Step 1: Mark your calendar

Create a calendar placeholder for REV2020 on March 9-11, 2020 in San Francisco at the Hilton San Francisco Union Square. Invite your boss and other colleagues (including leadership, enablement, operations) that you think should join you.

PRO TIP: If you require travel time to and from the conference, add that in. Then, on your own calendar, mark off time before REV2020 to plan what you’ll do at the event and time after REV2020 to summarize the value you got from the event. That’ll lay the groundwork for your attendance in 2021 and beyond!

Step 2: Assess the cost

Passes purchased before December 20, 2019, are just $750! That’s half the regular price of $1495. There are also workshop options for admins, leaders, and sellers on March 9. Consider adding what makes sense for you.

PRO TIP: There are typically more costs than just attendance to consider. Don’t forget add-on workshops, travel costs (including Lyfts), hotel, and meals you’ll expense. We’ve got breakfast, lunch, dinner, and beverages covered during REV. Remember, we’re here to make an impressive business case.

Step 3: Create a value hypothesis

What do you think you’ll learn at REV2020? This one is easy. So easy. All you have to do? Pick three areas that you want to improve about yourself, your team, or your revenue organization, and write them down. You’re guaranteed to find content and people at REV to help you with these, no matter what they are.

PRO TIP: Once you know what you want to learn, selecting sessions and who to network with at REV is a cinch.

Step 4: Make the pitch

Take your value hypothesis, insert it into the “things I intend to learn” list below, then copy and paste it into an email to your decision-maker. If you don’t get an immediate yes, follow up with pleasant persistence.

Hi [name]-

I wanted to ask about the team attending a sales engagement conference in March called REV2020. I think it’s beneficial for our team to attend because it will provide a huge boost for us for the rest of the year. Here’s why:

  • They have dedicated tracks [Revenue Leadership & Strategy, Revenue Methodology & Mastery, Operations & Systems, and SalesLoft on SalesLoft] with content tailored toward tackling our goals this year.
  • With over 2000 attendees, it will be a great opportunity for us to build our professional networks and maybe even connect with a new prospect or two.
  • With the contacts we make and the information we’ll learn, we’ll come back to the office inspired and ready to deliver some serious return on your investment in our education.

This a great opportunity for us to expand our knowledge and take our team to the next level. Here are the things I intend to learn at REV2020:

  • <insert thing 1>
  • <insert thing 2>
  • <insert thing 3>

Here’s the pricing info:

  • We get 50% off per ticket through December 20, 2019.
  • SalesLoft has a discounted room block at the Hilton San Francisco Union Square.
  • SalesLoft will provide meals onsite 
  • I’ve estimated my total cost for attendance, inclusive of travel, and it will be around <insert estimate here>.

I believe I speak for the entire team when I say this: we’d lose an opportunity to significantly impact our bottom line if we miss this conference.

What do you say? Can you help make this happen?

Step 5: Follow up

If you don’t get an immediate yes, follow up with pleasant persistence. You know that works. Keep an eye on communications from the SalesLoft REV team. We’ll give you all kinds of data points and social proof to help you build a stronger case for your REV attendance. And when you do get a yes, register immediately!

We hope to see you there!

Don’t miss out on where sales is going. REV2020 is going to be bigger and better than ever. 



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