February 19, 2020 | 3 min. read

Inside Look: Revenue Methodology & Mastery Track at REV2020

4 tracks. 50+ sessions. 100+ speakers. 2000 attendees.

REV2020, SalesLoft’s industry conference about where sales is going, is shaping up to be a truly transformational event. With so much great content planned this year, we want to dive into each of the educational tracks and highlight some not-to-be-missed gems from the lineup.

The Revenue Methodology & Mastery track focuses on tactics around innovation and efficiency to nurture deeper client relationships and accelerate revenue growth. We’ll cover topics ranging from motivation and productivity to innovative tactics.

Who Should Attend Revenue Methodology & Mastery Sessions?

If you’re a front-line manager striving to increase motivation and productivity or an individual contributor (SDR/BDR, account executive, account manager, success manager) seeking efficient and innovative tactics to gain a competitive edge, this is the track for you.

3 Must-See Sessions

1) Handling Objections & Rejections

Speaker: Kevin Dorsey, VP of Inside Sales at PatientPop

Objections come with the territory when making cold calls. It’s a challenge to handle these situations gracefully, let alone turn them around. But using the right tonality, scripting, and inflection points can make all the difference. Intrigued? Attend to hear Kevin Dorsey, VP of Inside Sales at PatientPop, share how to handle objections and bounce back from rejection. 

2) I Can’t Challenge Your Thinking If I Don’t Have Your Attention

Speaker: Spencer Wixom, Vice President of Marketing at Challenger

The best-selling book, The Challenger Sale, pioneered the idea of challenging conventional customer thinking. In the 10 years since this concept has become a standard in complex B2B sales. When you help the customers think differently about their business, you inspire action and close more revenue. But how do you set a “Challenger” go-to-market strategy in motion? In this session, we take a deep look at how Challenger sellers spark attention, connect with buyers, and steer the learning journey in the right direction.  

3) Personalized Prospecting: How, When, and Why to Customize Your Messaging

Moderator: Ralph Barsi, VP Global Inside Sales at Tray.io

Ashley Welch, Co-Founder at Somersault Innovation
Emerald Marvailla, New Business Leader at Plaid
Annie Harrison, Senior Manager Head of West Account Development at Mulesoft

Personalization done right leads to happier prospects and more closed deals. But first, you must build the right infrastructure to make personalization scalable, using data-driven results and other tools to succeed. Listen in as this panel discusses their favorite ways to achieve personalized messaging at scale.

Are You Registered?

This preview is far from an exhaustive list for this event. REV2020 has so much more to offer with 10 sessions in each of the four tracks. Check out our agenda to see all of the sessions.

Want to learn more from our customers and industry leaders? Join us in San Francisco from March 9-11, 2020 for REV2020! Register now.

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