Whether you’re writing a Valentines Day card or a sales email, communication is hard. Empathizing, listening, and tailoring your communication style to your audience are skills that don’t come easy to many and take a lifetime to master.
But those are the skills that make the difference between the best sales people and the sales reps that struggle to make quota each quarter. Your customers have evolved and so have their expectations. Batch and blast communication is a thing of the past and customers can smell it a mile away. In most sales emails, there’s a disconnect between what you say and what a customer hears.
To highlight the dangers of these miscommunications and the tools that can help you fix them, we’ve made the fun video below. Hope you enjoy!
Want to learn even more about crafting sales emails that work? Join us in Atlanta from March 11-13, 2019 for Rainmaker 2019!