6 Easy Ways to Research Sales Leads

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Researching sales leads prior to the initial sales call can give you an advantage over the competition. After all, the information you discover using these 6 Easy Ways to Research Sales Leads could be what gets your foot in the door with a prospect....

Laura HallLaura Hall

3 Ways to Leverage Cadences as a Full-Cycle Sales Rep

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Regardless of your deal size or role within the sales organization, using well-defined sales cadences makes prospecting more efficient and effective.  One of our own Account Executives, Brett Lange, is sharing the 3 ways to leverage cadences as a fu...

Keith Zadig

The Secret to Better Account-Based Strategy? Sales and Marketing Alignment

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What makes account-based strategy so hard? It’s a straightforward strategy, but it requires one simple thing that very few companies are capable of: consistent, effective communication between sales and marketing. Without proper communication, acco...

Keith Zadig

Aligning Your Marketing and Sales Teams for Account-Based Success

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If the DC and Marvel franchises have taught us anything, it’s that one superhero may be great, but a team of superheroes coming together is a force to be reckoned with (and box office gold). When it comes to account-based sales, your sales heroes...

Keith Zadig

Increase Cold Call Connection Rates with A/B Call Testing

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A/B testing for sales emails has become pretty standard in most sales processes. Whether your reps test different subject lines or compare the use of GIFs versus plain text, testing confirms which messages generate the best responses from your prospe...

Stephanie RodriguezStephanie Rodriguez

3 Essential Parts of a Successful Discovery Call

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Monologues may be celebrated in Shakespeare, but you want to keep your discovery call away from the theatrics and encourage open communication. New research from Gong.io shows that there is a real tactical advantage to increasing the number of verbal...

Stephanie RodriguezStephanie Rodriguez

Social Media is Essential to Account-Based Engagement {Research}

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It’s time we face the facts (and data!) that social media is here to stay. The majority of people can’t go a day without feeding into the social media frenzy. It serves as a new source to some, distraction to others, and a vehicle to drive busi...

Stephanie RodriguezStephanie Rodriguez

5 Ways Account-Based Development Boosts Your Team’s Morale

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If you haven’t caught up on the Account-Based Sales Development (ABSD) movement, get yourself a good primer. You’re probably excited about the possibilities, but curious how this new way of prospecting will affect your current sales development t...

Kevin OMalleyKevin OMalley

Increase Conversions with Account-Based Sales Development

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Sales development leaders are always looking for fresh, new approaches to prospecting to help their teams reach breakthrough performance levels, as well as deliver higher quality opportunities. Account-Based Sales Development (ABSD) is a hot new topi...

Kevin OMalleyKevin OMalley