7 Ways to Improve Email Deliverability & Quality Relevance

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Spam accounts for half of the messages sent worldwide. Most top-of-the-funnel sales leaders are tracking the usual suspects. We all monitor sends, clicks, opens, and replies - all base-level metrics. But who is looking at email deliverability and...

Laura HallLaura Hall

Personalized Visual Prospecting Helped Us Create “Luck”

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(And it can help you, too.) Thomas Jefferson was obsessed with building things. He even designed the Virginia State Capitol in Richmond! Jefferson also famously said, "I'm a great believer in luck, and I find the harder I work, the more I have of i...

Kyle Porter

Best Practices for Personalized Sales Emails {Video}

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Email is one of the most common ways to communicate in sales. However, it's a quick way to burn leads if you don't have the right approach. In the video below, one of our Commercial Sales Professionals is sharing a few Best Practices for Personalize...

Keith Zadig

Sales Email Personalization Research {New eBook}

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Sales email personalization. It's a frequently discussed topic. There is no question personalizing communications to buyers is important. However, there are questions surrounding the practical application of personalization by salespeople. We deci...

Laura HallLaura Hall

Video in Sales Emails Increases Reply Rate 26%

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The use of video in communication is more popular (and easier) than ever before. But does video increase the performance of sales emails? Does it impact the open or reply rates? We dug in to find out. Recently, our data science team examined the eff...

Roi CerenRoi Ceren

Analysis of 6M Sales Emails Reveals Optimal Time to Spend Personalizing

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What if you could optimize the time your sales reps spend personalizing sales emails? Based on customer feedback, we decided to look at where in the email personalization has the highest impact and how much time sellers spend personalizing. This f...

Laura HallLaura Hall

Personalization in Sales: 3 Steps to Rise Above the Noise

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With so much noise, getting customers to hear you can feel like yelling at a band during a sold out concert. Instead of shouting through a megaphone, why not stand out as a familiar face in the crowd? Building strong, meaningful relationships require...

Laura HallLaura Hall

How to Incorporate InMail Into an Outbound Sales Strategy

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Sales revolves around creating conversations. But, starting a conversation is difficult. Incorporating LinkedIn InMail into an outbound strategy is an excellent way to engage prospects. LinkedIn is the most extensive professional social media webs...

Laura HallLaura Hall

Sales Email Personalization Research Reveals Key to 2x Reply Rates

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Sellers consistently struggle to connect with their buyers in an overcrowded and noisy sales landscape. Conventional wisdom tells us that the more personal we are in our communications with buyers, the better results we’ll see. But do we know if s...

Chris MurphyChris Murphy