Video in Sales Emails Increases Reply Rate 26%

Post

The use of video in communication is more popular (and easier) than ever before. But does video increase the performance of sales emails? Does it impact the open or reply rates? We dug in to find out. Recently, our data science team examined the eff...

Roi CerenRoi Ceren

Analysis of 6M Sales Emails Reveals Optimal Time to Spend Personalizing

Post

What if you could optimize the time your sales reps spend personalizing sales emails? Based on customer feedback, we decided to look at where in the email personalization has the highest impact and how much time sellers spend personalizing. This f...

Laura HallLaura Hall

Personalization in Sales: 3 Steps to Rise Above the Noise

Post

With so much noise, getting customers to hear you can feel like yelling at a band during a sold out concert. Instead of shouting through a megaphone, why not stand out as a familiar face in the crowd? Building strong, meaningful relationships require...

Laura HallLaura Hall

How to Incorporate InMail Into an Outbound Sales Strategy

Post

Sales revolves around creating conversations. But, starting a conversation is difficult. Incorporating LinkedIn InMail into an outbound strategy is an excellent way to engage prospects. LinkedIn is the most extensive professional social media webs...

Laura HallLaura Hall

Sales Email Personalization Research Reveals Key to 2x Reply Rates

Post

Sellers consistently struggle to connect with their buyers in an overcrowded and noisy sales landscape. Conventional wisdom tells us that the more personal we are in our communications with buyers, the better results we’ll see. But do we know if s...

Chris MurphyChris Murphy

Using Technology to Personalize Content in Sales {Video}

Post

Using technology to personalize content can help bolster the sales process. Approaching customer interactions with a personal touch can make a seller appear more authentic and engaged. With the variety of tools available today it's easier than ever!...

Keith Zadig

Creating the Path of Least [Sales] Resistance

Post

What do water, electricity, and humans all have in common? Besides not being a good combination, they all take the path of least resistance. There isn’t one simple solution that makes sales easier. It’s hard. Hearing “no” is hard. Not c...

Laura HallLaura Hall

Get Personal with Persona-Based Selling

Post

Building personal relationships is crucial to sales success. But since every person you interact with is unique, the thought of catering your process to each potential buyer’s personality may seem overwhelming. Fortunately, people tend to fall int...

Keith Zadig

Best Practices to Steer Clear of Spam Filters

Post

Imagine after sending an ideal prospect an intro email, you follow up with a phone call to further discuss your product. You successfully get them on the phone, explain your purpose, and they say, “No, I didn’t receive your email. One second, let...

Stephanie RodriguezStephanie Rodriguez