Sales Email Best Practices: What's Working Right Now

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Conventional wisdom for crafting sales prospecting emails is based almost purely on gut instinct. That isn’t a terrible start. Writing is an art, after all. However, adding a little structure in the form of sales email best practices will have a si...

Jeremey DonovanJeremey Donovan

Creating Value with Social Selling

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Guest post by Barbara Giamanco, Founder & CEO @ Social Centered Selling When I first began evangelizing the concept of social selling in 2006, salespeople and their managers often gave me the side eye when I suggested that changes in buyer beh...

Laura HallLaura Hall

Sales-Ready Messaging vs. Marketing Messaging

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Guest post by John Barrows, CEO @ JBarrows Sales Training There’s a difference between sales-ready messaging and marketing messaging. Unfortunately, too many companies don’t understand the distinction. The unintended consequence is that they...

Laura HallLaura Hall

10 Best Sales Articles of 2018

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As we wrap up 2018, we took a look back at some of our most-read content. From email personalization to GDPR to an interactive sales personality quiz, there was a lot of variety in the articles you enjoyed this year! The tie that binds it all? A m...

Laura HallLaura Hall

7 Ways to Improve Email Deliverability & Quality Relevance

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Spam accounts for half of the messages sent worldwide. Most top-of-the-funnel sales leaders are tracking the usual suspects. We all monitor sends, clicks, opens, and replies - all base-level metrics. But who is looking at email deliverability and...

Laura HallLaura Hall

Personalized Visual Prospecting Helped Us Create “Luck”

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(And it can help you, too.) Thomas Jefferson was obsessed with building things. He even designed the Virginia State Capitol in Richmond! Jefferson also famously said, "I'm a great believer in luck, and I find the harder I work, the more I have of i...

Kyle Porter

Best Practices for Personalized Sales Emails {Video}

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Email is one of the most common ways to communicate in sales. However, it's a quick way to burn leads if you don't have the right approach. In the video below, one of our Commercial Sales Professionals is sharing a few Best Practices for Personalize...

Keith Zadig

Sales Email Personalization Research {New eBook}

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Sales email personalization. It's a frequently discussed topic. There is no question personalizing communications to buyers is important. However, there are questions surrounding the practical application of personalization by salespeople. We deci...

Laura HallLaura Hall

Video in Sales Emails Increases Reply Rate 26%

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The use of video in communication is more popular (and easier) than ever before. But does video increase the performance of sales emails? Does it impact the open or reply rates? We dug in to find out. Recently, our data science team examined the eff...

Roi CerenRoi Ceren