Men vs. Women: When it Comes to B2B Sales Emails, Does Gender Matter?

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Potential gender differences can be a touchy subject, especially in today’s environment. In our research on sales email engagement, we had to move past our fear of addressing the question of gender. We wanted to answer one simple question: When it...

Jeremey DonovanJeremey Donovan

Video in Sales Emails Increases Reply Rate 26%

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The use of video in communication is more popular (and easier) than ever before. But does video increase the performance of sales emails? Does it impact the open or reply rates? We dug in to find out. Recently, our data science team examined the eff...

Roi CerenRoi Ceren

Sales Email Response Rates By Touch Count

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At SalesLoft, we love to look at data to help our customers succeed and to hone our own sales engagement processes. Mostly, we look at big data, such as our analysis of 200 million sales interactions to optimize cadence design. However, we also lo...

Jeremey DonovanJeremey Donovan

Best Practices & Benchmarks for Sales Cadences {NEW eBook}

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The average number of touches per prospect is 16. That's a 36% increase over last year. Salespeople can no longer afford to send 1-2 emails and move on. Their touch strategy often includes three tools: email, phone, and LinkedIn. Gaining traction i...

Laura HallLaura Hall

Best Practices of Top Performing Sales Reps {TOPO Research}

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What if you could identify the behaviors and habits that differentiate top sales performers from their peers?  Research on the Best Practices of Top Performing Sales Reps does just that. The research (provided by TOPO) reveals that there are a...

Laura HallLaura Hall

Sales Email Personalization Research Reveals Key to 2x Reply Rates

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Sellers consistently struggle to connect with their buyers in an overcrowded and noisy sales landscape. Conventional wisdom tells us that the more personal we are in our communications with buyers, the better results we’ll see. But do we know if s...

Chris MurphyChris Murphy

Why Your Sales Process Should Start with a Hypothesis of Need

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We all (hopefully) remember the term “hypothesis” from science class. It’s an educated assumption that requires further examination but serves as a starting point for investigation. The hypothesis of need in the sales process is similar as it a...

Laura HallLaura Hall

New Research: The Discovery Call Benchmark Report

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To the well-versed sales rep, discovery calls are a lot like first dates. You’ve put in time, effort, and light conversations to spark initial interest. Now is the time to see how compatible you and your prospect actually are. So, you set a time fo...

Stephanie RodriguezStephanie Rodriguez

17 Sales Prospecting Stats That Might Surprise You

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Persistence and diligence used to be the most vital skills for a sales development rep to have, but with a SaaS industry growing at an exponential rate, reps are learning every day that creativity is more important than ever when it comes to reaching...

Leah BellLeah Bell