2 Data-Driven Frameworks We Use to Optimize Sales Engagement

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For almost a decade, I had the good fortune of working for former McKinsey consultants. They taught me two simple, yet valuable, data-driven frameworks. Below, I’ll explain how we applied these frameworks to optimize sales engagement at SalesLoft....

Jeremey DonovanJeremey Donovan

5 Elements of a Winning Sales Cadence

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There’s a big difference between having the right tools and leveraging them effectively. You could give JaMarcus Russell a slightly deflated football and he still wouldn’t be a Tom Brady-level quarterback. The same goes for winning sales cadences...

Laura HallLaura Hall

Best Practices & Benchmarks for Sales Cadences {NEW eBook}

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The average number of touches per prospect is 16. That's a 36% increase over last year. Salespeople can no longer afford to send 1-2 emails and move on. Their touch strategy often includes three tools: email, phone, and LinkedIn. Gaining traction i...

Laura HallLaura Hall

5 Strategies for Successful Lead Nurturing

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It’s Friday night, and you’re enjoying a meal at a nice restaurant when suddenly you run into an old friend from college. You make small talk, reminisce about the past, and at the end of the conversation you both promise to “keep in touch.” H...

Laura HallLaura Hall

5 Sales Tasks That Should Be Automated

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If you have an active imagination, the term “sales automation” can conjure a variety of images. It could be an image of tiny robots completing sales tasks along an assembly line, or a computer spewing out countless emails day and night. Both are...

Laura HallLaura Hall

What Modern Sales Pros Are Doing in Practice

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Over the last few months, SalesLoft partnered with Modern Sales Pros (MSP), an invite-only group for sales management and operations professionals, to embark on an eight-city Salon Tour. A salon, for the uninitiated, is a formal gathering where indiv...

Ema MyersEma Myers

Balancing Traditional vs. Modern Sales Approaches {Infographic}

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Sales is continuously evolving. Every generation adapts and expands selling approaches. Baby Boomers practice traditional selling methods, while Millennials have embraced modern methods such as automation to boost productivity. There are benefits to...

Ema MyersEma Myers

Tips for Qualifying Sales Leads Faster

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Do you want to spend more time booking meetings and closing deals? Of course, you do! The ability to quickly qualify sales leads enables us to do just that. To efficiently qualify a sales lead, a salesperson must conduct research, utilize sales tools...

Laura HallLaura Hall

Using LinkedIn to Dominate Any Sale {Video}

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LinkedIn is one of the most widely used social media websites for professionals today. With over 500 million users worldwide, utilizing the platform to enhance sales engagement can really make an impact on any sales process. In this video, Austin...

Keith Zadig