G2 Crowd Recognizes Sales Engagement Category

There is no shortage of evidence on how buying has changed. Customers are more empowered and informed than ever before. This has upped the ante for sellers who will try anything to get through to buyers. Unfortunately, these attempts often resort in a high volume of insincere tactics, leaving buyers inundated with phone calls, emails, social, and other sales actions. But the buyers’ problems don’t go away. In fact, they are getting more complex, and the solutions they need are evolving as well. Buyers find themselves looking for trusted advice and yearn for their sellers to rise above all the noise and deliver them with a better sales experience.


A better sales experience is measured by the customer, not the seller.


It’s one that is empathetic, solution-oriented, relevant, and human. Yet companies need growth and scale to fulfill their missions. This means they need a better sales process as well. A better sales process is one that’s scalable, automated (at times), and steeped in science and procedure. Businesses able to harmoniously blend the sincere and authentic side of sales with the process-oriented and scalable science of sales, win. This is our ethos. These needs have led to the emergence of the category of sales engagement. We’re excited to steward the leadership of this movement.


Press Release

SalesLoft Undisputed Leader

Sales Engagement Provider Also Recognized as ‘Leader’ in Email Tracking Software and Outbound Call Tracking Software Categories

ATLANTA — September 24, 2018 — SalesLoft, the leading sales engagement platform provider, has been named a category leader in Sales Engagement Software, Email Tracking Software and Outbound Call Tracking Software based on its high levels of customer satisfaction and likeliness to recommend ratings from real users on G2 Crowd, the world’s leading business solutions review website.

SalesLoft achieved leader ranking in each category by receiving close to 500 positive reviews for an average rating of 4.3 stars from verified G2 Crowd users.


“Our focus has always been on helping sellers engage with authenticity, sincerity and the right amount of personalization, It’s no secret that today’s buyers are overwhelmed by automated emails. The measure of our success is that our customers’ emails will be delivered and opened, their calls will result in meetings, and those meetings will produce better results.” 

– Kyle Porter, co-founder and CEO of SalesLoft


More than 2,000 organizations – including MuleSoft, Alteryx and Dell – rely on SalesLoft to help them deliver a better selling experience. SalesLoft helps teams set and execute a cadence of phone, email and social communications to convert more target accounts into customer accounts and equips sales leaders with the capabilities to test, learn, coach and adapt, ensuring their sales reps execute on the most effective selling process for their account-based approach. With the recent addition of Meeting Intelligence, customers can further refine their sales process and improve customer communications — all within the SalesLoft single pane of glass.


“Rankings on G2 Crowd reports are based on data provided to us by real users. We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world.”

– Michael Fauscette, chief research officer of G2 Crowd


Learn more about what real users have to say — or leave your own review of SalesLoft — on G2 Crowd’s Sales Engagement Software review page.

About G2 Crowd

G2 Crowd, the world’s leading business solution review platform, leverages more than 381,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than one million people visit G2 Crowd’s site to gain unique insights.

About SalesLoft

SalesLoft is the leading sales engagement platform, helping sales organizations to deliver a better sales experience for their customers. More than 2,000 customers, including Square, MuleSoft, Alteryx, and Dell, use the company’s category-leading sales engagement platform to engage in more relevant, authentic and sincere ways. Based in Atlanta, and with additional offices in San Francisco and New York, SalesLoft has more than 300 employees and was recognized as the #1 best place to work in Atlanta. The company was also named the 7th Fastest-Growing Technology Company in North America by Deloitte. For more information on SalesLoft and how to deliver a better sales experience, visit https://www.salesloft.com.

As Sales Engagement Has Grown, So Have We. And It’s Working.

Over the last three years, SalesLoft has experienced an 800 percent increase in sales. We were recently ranked the 7th Fastest Growing Company in North America (according to Deloitte), and along the way, we’ve been able to serve the best companies in the world in their missions to boost sales.

With real sales data, we measured 1000 customers, 90 days before and 90 days after they implemented SalesLoft Sales Engagement, and we found an average of 36 percent increase in opportunities created, leading to more growth and more sales. Companies like Square, Cisco, MuleSoft, Intercom, and Dell are powered by SalesLoft to boost their sales and deliver their customers with a better sales experience.