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Analyst Research: Gartner Market Guide for Sales Engagement Applications

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2 min read
May 3, 2023

Sales engagement is evolving

A little over a decade ago, sales teams  were still operating in a world of spreadsheets and written notes. Today, customer relationship management (CRM) systems are table stakes. Sales engagement applications (SEA) are doing for sellers what CRM did for their data: if CRM is your system of record, then your sales engagement is your system of action. It’s how top-performing sales teams get more done, faster, smarter.

According to Gartner, “The SEA market is transitioning from systems used by a few business development sellers to systems of action for the entire customer-facing team, prescribing engagement tactics and iterating on messaging.

At Salesloft, we couldn’t agree more. Our sales engagement platform is purpose-built for the needs of sellers of all motions, with critical sales, managing, and coaching capabilities integrated in a single intelligent platform.

Now more than ever, an integrated sales engagement platform needs to be a top priority. Here’s why:

  • Sales productivity is critical to the bottom line
  • As budgets shrink, the cost of sales tech keeps going up
  • Top talent is harder and harder to find
  • Hybrid selling has become the new norm
  • It pays to keep sellers happy with the tools they use every day


Read this report to see what else Gartner has to say about how sales engagement can help your sales organization upgrade from the status quo.


Gartner Market Guide for Sales Engagement Applications. Dan Gottlieb, Keith Jones, Roland Johnson, Amy Jenkins, and Guy Wood. 27 March 2023.

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