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Research Report

Analyst Research: Gartner Market Guide for Sales Engagement Applications

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2 min read
January 25, 2022

Why sales engagement?

A little over a decade ago, companies didn’t think they needed to transition their written notes and invoices into a customer relationship management (CRM) system either, but the early adopters were success stories and now CRM is table stakes. CRM is your system of record and Sales Engagement is your system of execution – how the top-performing sales teams get more done, faster, smarter. It’s the next innovation that will separate the winners from the players.

According to Gartner, “In our 2020 survey of 100 sales engagement technology buyers, 81% of companies indicated adoption of the technology in their sales teams, as opposed to just sales development or other pipeline-focused roles.

At Salesloft, we agree, which is why the Modern Revenue Workspace™ is purpose-built for sellers of all motions, with all critical sales capabilities integrated in a single intelligent platform.

We believe Gartner advises selling organizations to upgrade from the status quo to gain these critical factors:

  • Simplify seller user experience
  • Capture CRM data
  • Use relevant messaging
  • Automate workflows
  • Optimize tactics
  • Orchestrate data

Read this report to see what else Gartner has to say about how sales engagement can help your sales organization upgrade from the status quo.

Gartner, Market Guide for Sales Engagement Applications, Dan Gottlieb, Shayne Jackson, Ilona Hansen, 9 November 2021

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