On the surface, company tagging in SalesLoft is about organization. But a closer look suggests otherwise. Company tagging is a powerful lever that enables temporary or permanent grouping of similar companies at nearly every stage of prospecting and pursuit. These tags can simplify lead assignment, influence prioritization, and identify companies that are ready to re-enter a cycle – the only limit to company tagging is your need & imagination.

company_tagging

Here’s what company tagging can do for your organization:

  • Faster Lead Assignment – Import leads from Salesforce to SalesLoft with labels (tier, market, size, revenue) as the company tag, and use that value to assign the leads.
  • Laser Focused Pipeline Sourcing – Tag the company with the label, filter by the label, look at contact counts for companies with the label. Only one contact? It’s time to prospect.
  • Micro-Analytics for Managers – Filter by label, sort by Last Contacted date, then see where the team may need help within the group, or where companies may be ready to re-enter a cycle.
  • Micro-Analytics for Individuals – Tag companies with a label that includes the quarter and/or year for low effort insight to seeing when that company was last worked in comparison to when the lead was assigned.

What did we miss? What are your ideas?

We are grateful to have you here with us on this journey, and we hope you feel the SalesLoft Love with this product announcement, our past product announcements, and the ones that are just around the corner. We are always excited to hear your feedback, so if you have any questions please check out the Knowledgebase, or contact support@salesloft.com.