Product News

Send Smarter: CRM Record Selection for Gmail

One of the great strengths of SalesLoft is activity logging. As you make calls, send emails, post to LinkedIn, and do research, SalesLoft logs the Salesforce activity for you, making you more efficient at booking demos, closing deals, and supporting customers.

When your business is complex – offering more product lines spanning a larger geographic footprint or working with partners – you need more complex logging. Not every email to a prospect is about the same deal anymore. Very little remains 1:1, and this is a (challenging) good thing.

If your Salesforce instance requires that you have multiple Contacts at multiple Accounts with multiple Opportunities, you might just find our latest enhancement to Gmail functionality to be a welcome breath of fresh air.

With CRM record selection enabled, never again wonder who or what that email you’re sending will get logged to in Salesforce. Once you enter an email address into the “To” field, SalesLoft will show you, upfront and inline, which Person, Account, and/or Opportunity your email will get logged to in Salesforce when you Loft it.


Benefits for this enhancement include:

  • Know where it’ll go. As you’re composing your email, see the default Contact or Lead that your email will be logged to, as well as the Account or Opportunity.
  • Make updates. Whether you have intentional duplicates or messy data, you can make quick updates in Gmail regarding where your email will be logged to in Salesforce, saving you administrative time later.
  • Be reminded. If you forget to check where your email will get logged to in Salesforce, you won’t forget anymore because it will be right there.

How to Get This

If you’re interested in this powerful functionality, SalesLoft admins can configure logging to alternate records (instructions are here).

With #saleslove

We are grateful to have you here with us on this journey, and we hope you feel the #saleslove with this announcement. If you have any questions on using this once it is configured, please check out the support documentation for Logging Email to Alternative Records in the SalesLoft Connect for Gmail article, or contact

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