It is pretty simple. The more quality information you have, the better you can engage with your target accounts. Having this kind of company information – the latest news, the latest social media posts, the latest competitive landscape – always at your fingertips, in a central location, fuels your ability to deliver better account-based engagement.

Owler and SalesLoft already surface company news for this purpose via the News Smart Panel (formerly Owler News), and we’re proud to announce an expansion of our partnership with another valuable Smart Panel. The new Competitors Smart Panel provides real-time, contextual insights about the targeted account’s competitors, giving modern salespeople a more efficient way to identify, research, and understand the target account’s competitive environment.

The Competitors Smart Panel provides a list of companies that the account you’re targeting shares space with. Surfacing this information on the company dashboard allows you to throw competition into any phase of the conversation with ease.

Go deeper by clicking on a logo in the smart panel, which will bring you to the company’s Owler profile. You also have the option to click View in Owler to navigate directly to the prospect’s Owler company profile.

About SalesLoft Smart Panels

Smart Panels surface critical sales insights and intelligence so that sales teams can better understand, connect, and engage with customers. Embedded within the SalesLoft company dashboard, they provide in-the-moment contextual insights and support SalesLoft’s vision of enabling personalization through the sales cycle at scale. SalesLoft offers a growing list of Smart Panels including InsideView Insights, Twitter Feed, News (formerly Owler News), and now Competitors. Sellers working with Smart Panels improve efficiency from aggregated insights in a single location without the need to navigate between different applications.

About Owler

Owler is the community-based business insights platform that business professionals use to outsmart their competition, gain competitive insights, and uncover the latest industry news and alerts.

This additional Owler integration is another step in building our robust integration ecosystem and we couldn’t be more excited to partner in a new way with this platform.

We are grateful to have you here with us on this journey, and we hope you feel the SalesLoft Love with this product announcement, our past product announcements, and the ones that are just around the corner. We are always excited to hear your feedback, so if you have any questions please check out the Knowledgebase, or contact support@salesloft.com.