Product News

The SalesLoft and Seismic Integration is now LIVE!

Share the right stories at the right time to make more connections and close more deals — all from a single platform.

The most successful sellers tell the best stories, but there’s more to it than that. Closing a deal demands sharing the right story with the right buyer at the right time.

We’ve always known this. But there hasn’t been a way to pick and share the best sales stories, plus track engagement with that content from a single digital platform. Until now.

SalesLoft has partnered with Seismic to help your sellers easily share the best content for each phase of the sales cycle. Get a demo of the integration here.

Seismic, the recognized leader in sales and marketing enablement, equips global sales teams with the knowledge, messaging, and personalized content proven to be the most effective for any buyer interaction. Together, SalesLoft and Seismic deliver a better buying experience by providing sales teams with the most relevant and up-to-date content — all at sellers’ fingertips in natural, intuitive workflows.

This integration allows sellers to share content that enriches engagement across the full customer journey in a trackable way.

  • Sellers can now:
    • Easily search for and insert content into any interaction.
    • Use SalesLoft templates that contain Seismic content and get all the benefits of personalized link tracking.
  • Marketing gains visibility into asset performance what’s driving customer engagement and what’s not across the buying journey.

Here’s how the SalesLoft and Seismic integration works:

SEISMIC INTEGRATION
(See above) Here’s an email we created with the joint solution. We’ll show you how it came together in the coming snapshots.
SEISMIC INTEGRATION
(See above) Starting with a fresh email template in SalesLoft, you can drop down to activate the Seismic integration which allows you to connect to the content that’s best suited for your email audience.
SEISMIC INTEGRATION
(See above) After activating, you’ll be prompted to search for, locate, and select your content from the Seismic platform. Clicking “insert” will then populate the shareable content link directly in the email draft.
SEISMIC INTEGRATION
(See above) Ta-da! Your content has been successfully linked within your email and is ready for sharing. Sales reps (and your marketing team) will get a detailed view into which assets the recipients are engaging with and for how long, down to the page level. This provides actionable insights on what drives customer engagement.

SalesLoft is thrilled to announce its latest integration with Seismic and we encourage you to learn more about it here.

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