Back to Podcasts

Differences Between Prospecting in the US and Europe with Kata Nyitrai {Hey Salespeople Podcast}

June 25, 2020

Europe is not a monolith. Reaching out to any of its 44 countries — with their various cultural differences — can seem daunting. Luckily for us, Kata Nyitrai, the Head of the Global Head of Sales Development at Meero, has simplified the process.

Kata gives Jeremey tips on improving the success rate of cold communications by paying attention to differences in language and culture in Europe — but also includes tips for Latin America and the Middle East.

I always try to ask the BDRs … to try to use referral. If they’re using referral, it directly turns the cold call into a warm call.
-Kata Nyitrai

Listen below to the entire podcast episode or on Apple Podcasts here.

If you have a passion for the art and the science of sales, are looking to further your career, or just want to hear some great, practical tips, ‘Hey Salespeople’ is the podcast for you. Subscribe so you can follow along as Jeremey interviews the brightest minds in modern sales to bring you immediately actionable advice. Listen and subscribe here.