Europe is not a monolith. Reaching out to any of its 44 countries — with their various cultural differences — can seem daunting. Luckily for us, Kata Nyitrai, the Head of the Global Head of Sales Development at Meero, has simplified the process.
Kata gives Jeremey tips on improving the success rate of cold communications by paying attention to differences in language and culture in Europe — but also includes tips for Latin America and the Middle East.
I always try to ask the BDRs … to try to use referral. If they’re using referral, it directly turns the cold call into a warm call.
Listen below to the entire podcast episode or on Apple Podcasts here.
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