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Revenue Comes from the Full Life Cycle with Tricia Gellman

August 12, 2021

Tricia Gellman, the CMO at Drift, has over 20 years of marketing experience building brands and leading change at some of the world’s most iconic companies, such as Apple, Adobe, and Salesforce.

Salesloft’s CMO and guest host Sydney Sloan talks with Tricia about aligning go-to-market planning, partnering with sales, and brand-building.

From the first touch that you have in awareness, through consideration, through purchase, then that wow moment is really important to make sure that what we sold the customers on, we start to follow through on delivering.
-Tricia Gellman

Listen below to the entire podcast episode or on Apple Podcasts here.

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