There’s no doubt about it— digital selling is here to stay. As a result, we are faced with a new challenge: how to stay human in a digital world. With so many ways to reach your prospect, buyers now expect a high level of creativity and personalisation in the prospecting process. So, your best bet to capture their attention is to go beyond just using phone and email to reach your prospect…you really need to be present and active across all channels.
Imagine your prospect as a hexagon and you need to light up each side of that hexagon by delivering your message across 6 channels:
- Content Sharing
- Direct Mail
During this session, Tom Boston, Social Sales Evangelist and Ellie Twigger, Account Director at Salesloft shared the crucial aspects of each channel and how you can leverage them for your prospecting.