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People Goals vs. Pipeline Goals: A Fresh Look at Measuring Rep Performance

March 1, 2021
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The reason we set sales goals is to see where our SDRs, AEs, and AMs have issues and fix them. But too often sales leaders set revenue goals that are focused on pipeline, instead of people. People-based sales metrics are critical to enabling revenue leaders to evaluate the way sellers spend their time and how well they engage with their prospects. In this webinar, we’ll cover how to:

– Establish people-focused metrics for your sales teams
– Set team-wide benchmarks
– Translate people-focused goals into pipeline goals
– Identify coaching opportunities
– Gain insight and visibility into rep performance


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