How do you turn a live chat service like Drift into an active engagement channel?
David Thornton, Marketing Operations Manager at Salesloft, discussed strategies for using Drift to drive leads, evangelize your brand, and reduce friction between marketing sales into a serious source of lead generation in this week’s Think Tank discussion.
David emphasized three ways to quickly level up your team’s Drift strategy across your technology stack to become a leading source of lead generation.
Marketing Operations Manager, Salesloft
David Thornton has been with Salesloft for over a year. With eight years of marketing operations experience, he’s most interested in using technology to bring people and teams together, and delivering experiences that serve buyers and sellers.