Tailoring your messaging based on the needs, pain points and expectations of your customers is key to converting target accounts. In this SalesLoft U Workbook, we’ll give you all of the resources and instructions you need to create a messaging matrix for your sales engagement strategy. A messaging matrix will help you organize and quickly identify the key message for the right buyer persona at the right time in your sales cycle.
Learn what a messaging matrix is and why your sales team needs one
Identify the axes of your matrix and how to place your key messaging
Take it to the next level with advanced sample messaging matrices
Need extra help? Follow along as we work through an example together with this playback of the SalesLoft U Virtual Workshop on messaging matrices.