Building a Messaging Matrix Workbook

Tailoring your messaging based on the needs, pain points and expectations of your customers is key to converting target accounts. In this SalesLoft U Workbook, we’ll give you all of the resources and instructions you need to create a messaging matrix for your sales engagement strategy. A messaging matrix will help you organize and quickly identify the key message for the right buyer persona at the right time in your sales cycle.

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Download the Messaging Matrix Workbook and:

  • Learn what a messaging matrix is and why your sales team needs one
  • Identify the axes of your matrix and how to place your key messaging
  • Take it to the next level with advanced sample messaging matrices

Need extra help? Follow along as we work through an example together with this playback of the SalesLoft U Virtual Workshop on messaging matrices.