Hyper-personalization is the cornerstone of modern sales. Identifying a buyer’s personality gives you another layer of context to provide even deeper personalization. In this SalesLoft U Live Webinar, SalesLoft’s VP of Commercial Sales, Derek Grant, walks you through how to use tools like LinkedIn and CrystalKnows to identify your buyer’s personality and provides actionable steps for tailoring messaging for each personality type.
Check out the recap below!
A sales engagement messaging matrix will help you put Derek’s strategy to work. Don’t have one yet? Check out the recap of our Messaging Matrix workshop to get started!