Product News

Execute the Right Sales Play for the Right Contact With Salesloft and 6sense

Albert Rhee
November 4, 2020

TL/DR;

SalesLoft and 6sense – a leader among account-based sales and marketing platforms – have partnered to bring together seamless account-based selling workflows for mutual customers.

Account-Based Sales

With the 6sense and SalesLoft integration sellers can create relevant buyer experiences for their prospective customers. 6sense and SalesLoft, working together, give sellers the tools they need to engage the right buyers in the buying committee with the right message at exactly the right time.
6sense helps customers understand prospective buyer behavior, orchestrate engagement across the buyer’s journey, and gain insights on the challenges these buyers are trying to solve. By integrating with SalesLoft, sellers can use these insights to personalize the way they engage buyers in the sales process. Sellers can extract these insights from 6sense directly in their CRM, and then add key buyers into the appropriate SalesLoft Cadence.

This simple but effective integration enables sellers to quickly engage searching buyers in real-time with personalized content that will move them to the next stage in the buying process.

Uncover Demand and Engage Buyers

6sense helps sellers quickly gather insights using first and third-party intent signals that identify the topics buyers are most interested in. 6sense’s patented approach to AI-driven predictions determines which accounts and contacts are an ideal fit to pursue, and then it orchestrates engagement with buyers throughout the purchase journey. 6sense also maps the entire buying committee at an account to help reps evaluate the right contacts to engage.

To maximize their prospecting efforts, sellers can use these insights to prioritize the accounts that are the best fit and those contacts that are in an active decision-making cycle. 6sense tells reps where accounts are on the buying journey, how and when they’ve engaged, and what to do next to increase engagement.

“The challenging thing about being a BDR is understanding which accounts to reach out to, when to reach out, and what they care most about. We can spend hours researching an account and prepping for calls only to fall flat when our Cadences go out,” said Ernest Owusu, BDR Leader for 6sense.

“With 6sense we have a deep understanding of what our prospective customers are searching for and where they are on the buying journey, and that informs how and when we talk to them. With the combination of 6sense and Salesloft, our BDRs are reaching out with timely, relevant messaging — and consistently outperforming industry benchmarks of pipeline per rep by 200% or more every month.”

With the combination of 6sense and Salesloft, our BDRs are reaching out with timely, relevant messaging — and consistently outperforming industry benchmarks of pipeline per rep by 200% or more every month.”

-Ernest Owusu, BDR Leader at 6sense

Engage contacts from 6sense with a SalesLoft Cadence that is tailored by persona, industry, or campaign. Sellers can arm themselves with the insights from 6sense to ensure their prospective buyers are engaged with the most relevant message and sales activity in SalesLoft.

With Just One Click

6sense gives sales reps deep account insights within their CRM. This integration with SalesLoft now enables sellers to add key buyers into the appropriate SalesLoft Cadence while working in 6sense within their CRM with just one click. Reps can quickly search for and select the appropriate Cadence for the prospect.

Not sure if the contact 6sense has identified is already in a SalesLoft Cadence? No problem. 6sense will alert the seller if the contact is already being worked in another Cadence, and which Cadence the contact is in. This way your reps don’t pursue the same prospective buyer with multiple, confusing sales activities, and can coordinate sales activities across the account.

Ready for More?

SalesLoft is excited to announce this integration with 6sense. Read the press release to learn more about the partnership.

Learn more about the 6sense integration in the SalesLoft App Directory.