Cookie Notice
Last updated June 23, 2026
This Cookie Notice explains how Salesloft, Inc. (“Salesloft”, “we”, “us”, and “our”) uses cookies and similar technologies (collectively referred to herein as “Cookies”) on our website or other web-based services or content operated by us that links to this Notice (“Website”). It explains what these technologies are, why we use them, and your rights to control our use of them.
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies can be recognized by the website that downloaded them or other websites that use the same cookies. We may also use web beacons (such as tracking pixels or clear gifs) and local storage technologies. Web beacons are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Websites or opened an e-mail including them. Local storage technology is used to store data on your device. Unlike traditional cookies, local storage may save data directly within your browser.
Some of the cookies used on our Website are set by us, and some are set by third parties who are delivering services on our behalf. Cookies set by Salesloft are called “first-party cookies”. Cookies set by parties other than Salesloft on our Website are called “third-party cookies”. Third-party Cookies enable third party features or functionality to be provided on or through the Website (e.g. like advertising, interactive content, and analytics). The parties that set these third-party Cookies can recognize your computer when you visit our Website and when you visit certain other websites.
Retention periods for Cookies depend on whether the Cookie is a “persistent” or “session” Cookie. Session Cookies expire at the end of the user session, when the web browser is closed. The length of time that a persistent Cookie will last depends on a number of factors, including your browser configuration and the lifespan of the particular Cookie. Information stored by local storage technologies persists until you choose to delete it.
Why do we use Cookies?
We use cookies for a variety of reasons. For example, Cookies help us operate and secure our Website, and enable us to provide you with a consistent and efficient web experience. Cookies are also used to present content and advertisements that are more relevant to you and your interests. Further, Cookies help us track and analyze how our Website and other online content is being used, improve user experiences, and improve our Websites generally. For example, we use web analytic tools that record your interactions with our Website, such Website clicks, mouse movements, scrolling, form fills (keystrokes), pages visited and content, time on our Website, and similar meta data, to help us understand how our visitors interact with our Websites.These insights enable us to deliver a more valuable experience to our Website visitors.
How can you control Cookies?
You can set your preferences in the Cookie Preference manager, which allows you to select which categories of cookies you accept or reject. Please note that strictly necessary Cookies cannot be rejected as they are necessary to provide you with services, operate our Website, or to enable you to use the features of our Websites. The Cookie Preference manager can be found here. It is also available within the footer of salesloft.com. You may be able to certain manage Cookies through your browser settings. The means by which you can refuse Cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.
What Cookies do we use?
We classify Cookies into four categories, depending on their function/purpose:
- Strictly Necessary - Necessary for the Website to function property or to secure the Website and cannot be disabled. You may be able to set your browser to block or alert you about these technologies, but some parts of the Website will not work where these Cookies are blocked.
- Performance - Used to track how individuals use and navigate our Website, for example, by counting visits and traffic sources, so we can measure and improve the performance of our Website, understand which pages/content are the most and least popular, and better understand user interests.
- Functional - Used to enable the Website to provide enhanced functionality and personalization and to remember the choices that you make. They may be set by us or by third-party providers whose services we have added to our pages.
- Targeting - Used to track the efficiency of our online advertising campaigns and marketing communications, and to deliver advertisements that are relevant to you, and for other marketing purposes. These technologies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
The Cookies used on our Website are listed below. A link to our Cookie Preference management center is available within the footer of salesloft.com.
| Compliance Tier | Name | Party | Provider | Purpose | Expiration |
|---|---|---|---|---|---|
| Strictly Necessary | |||||
| __cf_bm | 3rd | Cloudflare | The __cf_bm cookie is part of Cloudflare's Bot Management service and is used to distinguish between humans and bots, which is particularly important for websites that use Cloudflare's services as it helps manage incoming traffic effectively and protect the website from abuse by automated web bots without affecting the user experience for legitimate users. | session | |
| _ketch_consent_v1_ | 1st | Ketch | The _ketch_consent_v1_ cookie is specifically designed to store and manage user consent preferences in compliance with privacy regulations to ensure the website operates in accordance with legal requirements and respects user choices regarding data processing. | 399 days | |
| _swb | 1st | Ketch | The _swb cookie is required for session management and to store user preferences related to cookie usage and privacy rights. | 729 days | |
| _swb_consent_ | 1st | Ketch | The _swb_consent_ cookie is required to manage implied consent and opt-out requests. | 6 days | |
| BIGipServer*https | 3rd | Marketo | The BIGipServer*https cookie set by Marketo is used by F5 Networks’ BIG-IP load balancer technology to manage server traffic and session persistence, ensuring the user consistently interacts with the same server during their session, which optimizes website performance. This cookie ensures a seamless experience, especially when handling forms, landing pages, or other lead-generation tools. by balancing the overall load across servers while maintaining session consistency for each user. | session | |
| test_cookie | 3rd | The test_cookie cookie is typically set when a user is redirected to a webpage through a Google Ad to ensure that subsequent cookies required for ad performance tracking can be stored and accessed effectively. | session | ||
| CookieConsent | 1st | ZoomInfo | Stores data for users who consent to cookies. | 365 days | |
| _cfuvid | 1st | ZoomInfo | Cookie by Cloudflare related to rate limiting and used to allow Cloudflare to distinguish individual users who share the same IP address | session | |
| Performance | |||||
| _ga | 1st | The _ga cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It's included in each page request in a site and used to calculate visitor, session, and campaign data for the site's analytics reports. | 729 days | ||
| _gat_ | 1st | The _gat cookie is used by Google Analytics to throttle the request rate, limiting the collection of data on high traffic sites. It helps manage the load on their servers, ensuring consistent and reliable analytics reporting. | session | ||
| _gid | 1st | The _gid cookie helps track user behavior on a website during a single session (up to one day). | session | ||
| Targeting | |||||
| bcookie | 3rd | The bcookie cookie is set by LinkedIn and is used primarily for browser identification to support the platform’s security and functionality. This cookie helps LinkedIn identify devices accessing their services, allowing for secure logins, preventing fraud, and ensuring proper site usage. It's a persistent cookie that remains for a set period to maintain session consistency and help validate the user’s identity to prevent unauthorized access. | 364 days | ||
| bscookie | 3rd | The bscookie cookie is used specifically for browsers with a secure connection (HTTPS) to enhance authentication, preventing fraudulent use of user login credentials and protecting the security of the LinkedIn site and the user’s account. | 364 days | ||
| _fbp | 3rd | The _fbp cookie helps track visits across websites that use Facebook advertising or tracking services, primarily to enable Facebook to deliver targeted advertisements to the users of the websites based on data about the user’s browsing behavior. | 89 days | ||
| fr | 3rd | The fr cookie is set by Facebook when a user logs in or interacts with a site using Facebook services such as the Facebook pixel or social plugins); it plays a critical role in Facebook’s advertising functionalities, particularly in personalizing ads and enhancing targeting features. | 89 days | ||
| _gcl_au | 3rd | The _gcl_au cookie is part of Google’s Conversion Linker functionality, which captures click information that enables ad conversion tracking. If a person clicks on an advertisement, the cookie stores information about the click, helping Google determine how effective the ad is and facilitate the optimization of ad campaigns. | 89 days | ||
| _gcl_aw | 3rd | The _gcl_aw cookie is set when a user clicks on a Google AdWords ad and is used to help advertisers determine how well their ad campaigns are performing by tracking actions taken by users after viewing or engaging with their ads. | 90 days | ||
| _gcl_gs | 3rd | The _gcl_gs cookie is set when a user clicks on a Google AdWords ad and is used to help advertisers determine how well their ad campaigns are performing by tracking actions taken by users after viewing or engaging with their ads. | 89 days | ||
| _gac_ | 3rd | The _gac_ cookie enhances the data provided by the _ga cookie by integrating information about the advertising campaigns that direct traffic to the site. | 89 days | ||
| IDE | 3rd | The IDE cookie is used for advertising campaigns that use Google’s DoubleClick service, which manages and serves ads on behalf of digital advertisers. | 729 days | ||
| receive-cookie-deprecation | 3rd | The receive-cookie-deprecation cookie is used to signal to Google Chrome that Salesloft wishes to participate in Chrome-facilitated testing modes that allow us to preview how site behavior and functionality work without third-party cookies in Privacy Sandbox. | 90 days | ||
| _g2_referrer | 3rd | G2 | Captures referral data when a visitor arrives via G2.com, enabling attribution of visits and conversions back to G2 listing activity. | 30 days | |
| g2_anonymous_id | 3rd | G2 | Allows tracking of behavior and attributes conversions to G2 listing activity without identifying the individual. | 365 days | |
| _gd_session | 1st | 6sense | The _gd_session cookie is deployed on sites using 6sense technologies to manage user sessions, maintain session information, and ensure that user interactions within a session are linked and coherent, contributing to the effectiveness of the 6sense platform’s analytics and tracking capabilities. | session | |
| _gd_visitor | 1st | 6sense | The _gd_visitor cookie is designed to identify and track visitors and their behavior over multiple sessions to deliver insights, predictive analytics, and targeted marketing. | 730 days | |
| lidc | 3rd | The lidc cookie is set when a user accesses LinkedIn or interacts with LinkedIn functionalities (such as sharing buttons) on other websites; it is used by LinkedIn for routing primarily to optimize data-center selection and network-connection efficiency to ensure a fast and secure LinkedIn browsing experience. | 730 days | ||
| li_sugr | 3rd | The li_sugr cookie is involved in collecting browser information or device characteristics to help LinkedIn enhance user experience and ad targeting. | 90 days | ||
| UserMatchHistory | 3rd | The UserMatchHistory cookie helps LinkedIn track users' interactions with LinkedIn ads and facilitates the synchronization of LinkedIn Ads data with third-party ad platforms to support LinkedIn’s ad targeting and retargeting strategies, ensuring that users see personalized ads based on their LinkedIn profile and browsing history. | 30 days | ||
| d-a8e6 | 3rd | Terminus | The d-a8e6 cookie is set by Terminus and is used to identify your device across sessions. | 1 year | |
| s-9da4 | 3rd | Terminus | The s-9da4 cookie is used by Terminus to identify your session. | 15 minutes | |
| TDCPM | 3rd | The Trade Desk | The TDCPM cookie collects information about how an end user accesses websites and any advertising that the end user may have seen before visiting the website. | 365 days | |
| _mkto_trk | 3rd | Marketo | The _mkto_trk cookie is used to track individual users' behavior on websites integrated with Marketo's marketing software to help link website visitors to existing contacts in the site operator’s Marketo database based on their previous engagement with emails or forms that are part of marketing campaigns managed through Marketo. | 729 days | |
| trwsa.sid | 1st | Marketo | trwsa.sid is a session cookie which tracks an individual session on the website. This cookie is also used to identify what a user does during a session (e.g., page views, clicks). Once the session ends (or after 30 minutes of inactivity), the cookie expires. | session | |
| trwsb.cpv | 1st | Marketo | The trwsb.cpv cookie is used in context with the cache-function on the website to facilitate data transfer between Adobe DTM onto Adobe Launch. | session | |
| trwsb.sid | 3rd | Marketo | The trwsa.sid cookie stores collected data such as visitors' IP address, geographical location and website navigation (such as page views and clicks) for internal optimization and statistics for the website's operator. | session | |
| trwsb.stu | 1st | Marketo | The trwsb.stu cookie is used to store data on visitor behaviour and website interaction to enable the Marketo email-marketing service to target visitors via email. | session | |
| trwv.cvd | 3rd | Marketo | The trwv.cvd cookie enables the Marketo email-marketing service to serve targeted ads based on behavioural profiling and geographical location. | session | |
| trwv.eml | 1st | Marketo | The trwv.eml cookie is used to store data on visitor behaviour and website interaction to enable the Marketo email-marketing service to send communications to identified visitors. | session | |
| trwv.lvd | 1st | Marketo | The trwv.lvd cookie is used to store data on visitor behaviour and website interaction to enable the Marketo email-marketing service to send communications to identified visitors. | session | |
| trwv.uid | 3rd | Marketo | The trwv.uid cookie is used to store data on visitors' preferences and behaviour on the website to enable the site to make content and advertisements more relevant to the specific visitor. | session | |
| trwv.vc | 1st | Marketo | The trwv.vc cookie is used to store data on visitor behaviour and website interaction to enable the Marketo email-marketing service to target visitors via email. | session | |
| gclid | 1st | Salesloft | The gclid cookie is created by our website to store the Google Click Identifier (GCLID) that is appended to URLs when users click on Google Ads. This identifier helps track the source of web traffic and associate clicks to specific advertising campaigns. | 7 days | |
| site_identity | 1st | Salesloft | The site_identity cookie enables multi-site tracking by Salesloft’s Live Website Tracking (LWT) feature and is set when an email recipient clicks through a tracking link created by the site operator using the Salesloft application. For additional information, refer to https://help.salesloft.com/s/article/Enable-Live-Website-Tracking | 365 days | |
| sliguid | 1st | Salesloft | The sliguid cookie stores an anonymous user identifier to allow Salesloft’s Live Website Tracking (LWT) feature to track the user’s activity across multiple requests generated by clicking on tracked links in emails. For additional information, refer to https://help.salesloft.com/s/article/Enable-Live-Website-Tracking | 364 days | |
| slireg | 1st | Salesloft | The slireg cookie identifies the Salesloft hosting region for the Salesloft customer using the Live Website Tracking (LWT) feature to track the activity and interactions on their site after an email recipient clicks on a tracking link. For additional information, refer to https://help.salesloft.com/s/article/Enable-Live-Website-Tracking | 6 days | |
| slirequested | 1st | Salesloft | The slirequested cookie is related to the Salesloft Live Website Tracking (LWT) feature and is set or updated each time there is a request (click on a tracking link in an email) to indicate the sliguid cookie has been confirmed by the LWT service. For additional information, refer to https://help.salesloft.com/s/article/Enable-Live-Website-Tracking | 364 days | |
| ajs_user_id | 1st | Calibermind | This cookie is to identify the web visitor and track their journey through websites. | 365 days | |
| ajs_anonymous_id | 1st | Calibermind | This cookie to assign an identifier to the unidentified web visitor and track their journey through the website. | 365 days | |
| guid | 1st | MNTN (Mountain) | Mountain is used to measure the effectiveness of our Connected TV (CTV) advertising and to optimize campaign performance. Mountain’s tracking technologies may collect information about ad impressions, conversions, and site interactions to provide advertising analytics. | 399 days | |
| _zik_tok | 1st | ZoomInfo | This cookie, which is also loaded via the 1Mind chat assistant, is used to help identify the organization a visitor may be associated with (such as their company name or industry). This account-level information may be used to help personalize chat interactions and route conversation data to our CRM platform. | 365 days | |
| om_user_token | 1st | 1Mind | The 1Mind cookie remembers returning visitors so that their previous conversation context is preserved across sessions, allowing for a more personalized and continuous experience. | 365 days | |
| LDBookItV2_savedFormData | 1st | LeanData | Temporarily stores the information a visitor submits via a Marketo form along with a unique per-submission identifier used to correlate the form submission with the routing response. | session | |
| LDBookItV2_savedInitStateData | 1st | LeanData | Stores initialization metadata required to configure the LeanData BookIt scheduling tool correctly when a visitor submits a form. | session | |
| LDBookItV2_calendarLink | 1st | LeanData | Holds the personalized booking calendar URL returned by LeanData's routing service for the assigned sales representative, so the correct calendar can be displayed to the visitor to schedule a meeting. | session | |
| LDBookItV2_routingStatus | 1st | LeanData | Records the outcome of the LeanData routing request (e.g., success or error) to confirm whether a sales representative was successfully assigned after a form submission. | session | |
| LDBookItV2_formInput | 1st | LeanData | Stores a normalized copy of the visitor's submitted form data as echoed back by the LeanData routing response, used to confirm and display submission details during the booking flow. | session | |
| ug_visitor_id | 1st | UserGems | Identifies and associates anonymous website visitors with known company or contact records, enabling account-based marketing and sales intelligence. | 365 days | |
| userled_fingerprint | 1st | UserLed | Used to recognize returning visitors, track sessions, understand how people engage with the site, and personalise the experience. | 365 days | |
| userled_user_id | 1st | UserLed | Used to recognize returning visitors, track sessions, understand how people engage with the site, and personalize the experience. | session | |
| userled_session_id | 1st | UserLed | Used to recognize returning visitors, track sessions, understand how people engage with the site, and personalize the experience. | 365 days | |
| userled_consent | 1st | UserLed | Used to record whether the visitor has opted in. | 365 days | |
| _vid_t | 1st | UserLed | Used to recognize returning visitors, track sessions, understand how people engage with the site, and personalize the experience. | 365 days | |
| vid_player_prod | 3rd | Vidyard | Maintains session state for video playback, ensuring a consistent viewing experience as the user navigates the site. | session | |
| vuid | 3rd | Vidyard | Enables tracking of video engagement metrics such as play rate, watch time, and completion rate across sessions. | 365 days |
Do we use Cookies to support targeted advertising?
Third parties may serve Cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to our and other websites to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements.
How often will we update this Cookie Notice?
We may update this Notice from time to time to reflect, for example, changes to the Cookies we use, or for other operational, legal or regulatory reasons. Please re-visit this Notice regularly to stay informed about our use of Cookies.
The date at the top of this Cookie Notice indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at privacy@salesloft.com or by post to:
Salesloft Inc
1180 W Peachtree St NW. Atlanta, GA 30309. USA
Atlanta, GA 30309
United States
Phone: (US)(770) 756-8022