Modern sales reps know how to adapt to the constant onset of variables within their roles. You take on new technologies for greater efficiency, adjust your sales process to better fit your ICP, and you tailor your sales style to each prospect.

While those new technologies you’re adopting and adjustments to your sales process typically come with some guidance and action steps, that last piece, tailoring your style to match your prospect, is often chalked up to “knowing how to sell” or the even more generic “people skills.” But for some sales reps, I would even wager most sales reps, seamlessly changing your communication style on the fly based on the subtle reads you make on a person and their style doesn’t come naturally. It seems like there are guidelines, tools, or strategies for nearly everything in sales EXCEPT this soft skill.

There’s a whole new world of personality-based selling just waiting to be tapped into.

SalesLoft and Crystal are here to change that. With Crystal’s integration into the SalesLoft platform, you can receive detailed personality profiles on all your prospects, from how they’ll behave on a phone call to what type of email they’ll respond to. There’s a whole new world of personality-based selling just waiting to be tapped into.

To help get you started, we’ve partnered with Crystal to create a new handbook that breaks down the seven most common personality types you are likely to encounter in your sales process. The result is our newest ebook the 7 Most Common Buyer Personalities.”


In this ebook we outline seven of the most common personalities you’re likely to encounter in B2B sales. Each profile is detailed with insights into how to communicate with each personality type to maximize your chances of closing the deal. Each personality has their own quirks and preferences, and this handbook will walk you through:

  • How to write your emails
  • How to open your sales calls
  • How to build trust
  • How to close the deal
  • And much more!

It’s time to start winning deals and influencing prospects with a firm understanding of personality-based selling. Download the free ebook today!