Four tracks. 50+ sessions. Over 100 speakers. More than 1000 attendees. Less than 2 weeks away.

Rainmaker 2018 is shaping up to be a truly transformational conference. With so much content on offer this year, we’re going to spend a little bit of time diving into each track to highlight some of the not to be missed gems from the line-up for each track.

First up, the Sales Leadership and Strategy Track brings a concentration of actionable insights and expert guidance from proven sales leaders. There is so much great content being covered with topics ranging from unlocking the secrets of rep productivity, strategies to arm your reps with the skills needed in today’s buying reality, to what Benihana can teach us about running a successful inside sales team.

Here’s a sampling of four must-see sessions you’ll want to check out:

1. Avoid Landmines: The 3 Mistakes Every Company Makes Building Their Outbound Sales Model

Liz Cain, Partner at OpenView Ventures
Wednesday, 3/7 at 1:00 pm

Personally, I get the most out of conferences by learning from practitioners that have not only been through similar experiences but are also going to uncover learnings to help me avoid some of the pitfalls that they’ve falling victim to. Liz has amazing experience and domain knowledge and examines three of the common mistakes (as well as how to avoid them) that sales leaders can often fall into when creating and optimizing their outbound sales models.

2. Fireside Chat with David Cancel

David Cancel, CEO at Drift and Viviana Faga, Operating Partner at Emergence Capital
Wednesday, 3/7 at 11:40 am

David Cancel is a lot of things – serial entrepreneur, angel investor/advisor and host of the popular podcast, Seeking Wisdom. He’s also an amazing speaker who offers a bold, unique perspective for entrepreneurs, executives and product people alike. Joined by Viviana Faga, Operating Partner at Emergence Capital for this fireside chat, it’ll be an honest, open and engaging conversation. I promise you.

3. The Changing Face of Inside Sales: How To Lead A Team of Strategic Sellers

Christina Cherry, Co-Founder and CEO at InsideOut
Tuesday, 3/6 at 3:15 pm

Join Christina Cherry, Co-Founder and CEO at InsideOut, as she shares insights on the right ways to lead a team of strategic sellers. Drawing from her experience building sales teams across a broad range of verticals, Christina will address how the fundamental changes in Inside Sales over the last decade have highlighted the need for sellers to be more agile in their sales strategies and equipped with the ability to thrive on change.

4. Surprising Sales Lessons: Benihana Restaurant Model In The B2B Tech Space

Fred Shilmover, Co-founder and CEO at InsightSquared
Wednesday, 3/7 at 11:00 am

You wouldn’t ordinarily equate Benihana’s restaurants as the source of knowledge on operating a successful inside sales team. Fred, co-founder and CEO of InsightSquared, manages to draw out the parallels and demonstrates how a simple, systematic model can lead to greater efficiencies and utilization of resources.

This is far from the whole list – more like a preview. There will be so much more to offer with speakers including Kristina McMillan, VP, Research at TOPO, Sangram Vajre, Co Founder & CMO at Terminus, Richard Harris, CEO at Harris Consulting Group, Margaret Weniger, Director of Sales at SaaSOptics, Steve Johnson, COO at Vidyard and Craig Rosenberg, Chief Analyst at TOPO. Be sure to check out the full agenda at