An Exciting New Chapter for Clari and Salesloft

By Steve Cox, CEO @ Clari + Salesloft

A bold bet on AI innovation

There are few milestones in a company’s journey you can truly call transformational.

Today is one of those moments as we place our biggest bet on Revenue AI yet: Clari and Salesloft are coming together to reinvent how the world runs revenue.

From the beginning, Clari’s mission has been to create prosperity for our customers through predictable revenue growth. We pioneered the discipline of Revenue Operations and the industry’s first predictive forecasting. Salesloft has been just as bold, redefining modern sales engagement and empowering sellers everywhere to drive smarter sales execution, more qualified pipeline, and faster deal cycles. 

Individually, we’ve created and shaped our category. Together, we’re removing the lanes and building the highway. One vision. One relentless commitment to customers and innovation.

The new company now serves thousands of customers globally across all industries – powering trillions in annual revenue from enterprise customers like Adobe, IBM, 3M, and Zoom. Together, Clari and Salesloft offer the most comprehensive revenue workflow coverage that spans the entire revenue cycle, across every motion that drives revenue.

The problem CRM and conversation intelligence can’t solve alone

Revenue teams are operating in one of the most precarious environments we’ve ever seen. Board expectations remain sky-high while demand-driven growth has evaporated. CROs face rising pipeline requirements, mounting churn pressures, and fewer resources. Yesterday’s tools — siloed CRMs, disconnected point solutions, and manual workflows — can’t keep up because all they can do is analyze the past.

AI will not drive revenue outcomes until it runs on a standardized data foundation. Other companies are skipping a critical chapter in the Revenue AI race — and we refuse to.

Today, data is scattered across systems, modeled in ways that don’t reflect how the business operates, and execution is inconsistent. The right foundation unifies signals across the business, ties every activity to the outcomes it produces, and enforces governance, security, and lineage so teams stay aligned and accountable. 

AI agents need the full picture of who did what, when, and how it led to an outcome. That’s Revenue Context,^TM the foundation that makes enterprise AI reliable, auditable, and aligned to business outcomes.

Gartner^® predicts that “through 2030, agent-to-agent business models will drive a 5x increase in revenue over human-only business models.

The CIO sits at the intersection of this complexity; responsible not just for technology decisions, but for ensuring every revenue-generating team can act on reliable information at scale. With Clari and Salesloft, CIOs can trust the data and deploy AI with confidence.

The combination of Salesloft and Clari creates a unique value proposition for the market that directly addresses market challenges:

• See and act on every revenue signal — Get the full picture across every account and deal to uncover risks and opportunities faster.  
• Guide every team with AI — Align your revenue team around the right priorities and actions to replicate success and accelerate growth.  
• Turn your forecast into a growth engine — Transform your forecast into a real-time guide that drives execution and ensures revenue predictability. 

Now, by bringing together the two most innovative category leaders, we’re creating something entirely new: The first end-to-end, top-to-bottom Revenue AI solution that unites data, internal + external workflows, sales engagement, and action orchestration. One where AI agents work with humans to supercharge every step of the revenue creation process, from the boardroom to the front line.

Doubling R&D to accelerate AI innovation and build the industry’s first Predictive Revenue System

This merger is centered on accelerating AI innovation. Today, we are doubling our R&D investment — building the most advanced Revenue AI solution the world has ever seen. That means faster innovation cycles, deeper AI breakthroughs, and more value delivered to customers. With combined teams, resources, and expertise, we will move at a pace neither company could have achieved alone. All of this is foundational to building the Predictive Revenue System.

The future of revenue won’t be won with dozens of shallow AI agents. It will be built on context-rich AI that orchestrates data, workflows, and sellers in harmony.

End the revenue void. Join the predictive revenue era. 

This combination is centered on building the most strategic Revenue AI innovations for the next decade. Kyle and I both founded our companies on the belief that revenue and sales could be transformed. Today marks the dawn of the Predictive Revenue System — where humans and agents work together to unlock new levels of productivity and growth.

Our customers have always been at the heart of that mission — and they always will be. To our customers, partners, employees, and investors: Thank you for your trust, your energy, and your commitment. This is a massively critical time to capitalize on AI for your companies and your careers.

The most successful companies will run on trusted data, AI workflows, and orchestrated cadences. That’s what Clari + Salesloft delivers.

Let's innovate the next chapter, together.