Leading cross-generational sales teams is a “must” in today’s workplace; however, addressing the generation gap may not be as difficult as you first thought.

Integrating multiple generations into your sales teams does present a unique set of challenges. The good news is, while Millennials, Gen-Xers, and Baby Boomers will always differ, there are many commonalities between the generations. All generations can agree that they want the organization to succeed, encouragement from leaders, support from colleagues, and successful careers. Look for shared interests and embrace the differences.


A fully integrated cross-generational sales team leads to improved culture, healthy competition, and a more effective sales organization.


In this eBook, Cross-Generational Sales Teams: How to Attract, Motivate, and Retain Sales Reps, you’ll find new ways to think about generational diversity in the workplace.  We’ve included a plethora of ideas and approaches for attracting, motivating, and retaining a winning cross-generational sales team.

Download the eBook