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Guide / Research Report

Email Prospecting: 3 Data-Proven Best Practices

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7 min read
July 22, 2021

Sellers today may be reaching more buyers than ever before, but prospecting at scale carries one major risk: drowning in a sea of sameness.

While technology has enabled sales teams to amplify their reach, the quality of their prospecting has suffered.

For buyers, the high volume of marketing and sales emails means a lot of noise in their inbox. Delete. Delete. Delete!

For sellers, standing out in ways that generate interest means putting engagement quality over lead quantity. This can be a big shift for many sales teams, but the data tells us an important story about what’s working and what’s not.

In an analysis of 15 million sales emails and 120 million cadence-based interactions, we identified three non-negotiables for prospecting guaranteed to help your team break through the clutter.

 

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