We all know that BANT is dead, but what is the alternative?
Andy Whyte, CEO and founder of MEDDICC™, sits down with Tom Boston to chat about the many reasons why “BANT” simply doesn’t work.
Check out Andy’s top tips for driving urgency and educating buyers – without using the dreaded BANT methodology – in this latest episode.
“Efficiency is all about planning.” – Andy Whyte
Listen below to the entire podcast episode or on Apple Podcasts here.
In this episode, get Andy’s take on:
- The importance of improving efficiency
- How planning impacts the sales process
- Understanding the needs and wants of buyers
- Driving urgency by identifying pain points
- Why educating buyers early in the process adds value