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Selling The Problem Before The Solution With Jen Allen

August 5, 2021

Jen Allen is a Key Account Executive at Challenger Inc, a business management consultancy. In this episode, Jen talks about how to effectively engage clients during the sales process and how to create alignment with your buyers.

And in order for someone to buy your product, or my product, or any of our listeners’ product, in most cases, we have to get them to admit that what they are doing today is not working.
-Jen Allen

Listen below to the entire podcast episode or on Apple Podcasts here.


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