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The future of sales looks different.
Salesloft is leading our customers to the next level of success with a look that celebrates their story.
Our rebrand is more than a new look. We want it to tell the real story of sales — and the people who love it.
So we asked: What does that story sound like? What does it look like?
On the surface, sales is a story about winning.
That feeling when you close the deal? Every salesperson will tell you, there’s nothing quite like it.
To thrive, though, sales takes more than the drive to win. It takes passion.
Grit, hard work, and tenacity. The endless pursuit to level up your team and your customers. To push your limits in search of legacy. These are what fuel the wins.
Suddenly, it was clear:
Winning is the outcome.
The real story is in the game.
It’s a story of possibility. Of opportunity. Of dedication.
Every early morning, every late night, every deal closed, every year in the game is a mantra: I have the power to make my dreams a reality.
It’s not for everyone (and that’s OK). But for the people we work with, it’s ingrained in their DNA. They don’t do it because it’s easy; they do it because they can’t imagine doing anything else.
What would it mean to have someone in your corner helping you achieve your potential?
A coach, a teammate, an advocate — someone who believes in your vision and abilities as much as you do?
That’s Salesloft. And we’re telling a new story about sales.
Without a doubt, salespeople want to hit their numbers. Salesloft helps them do that. They also want something greater. They want to achieve a dream and empower those around them to do the same.
Our promise is to hold our customers’ aspirations at the heart of everything we do.
To dream ...
To pursue ...
To achieve ...
All you need is Salesloft. Period.
Our new look shares a story bigger than a sales transaction, and our new wordmark tells that story in a single word. No matter who you serve or what you sell, Salesloft empowers you with everything you need to succeed — full stop.
The new fully custom wordmark is a technically sound serif at its core with flashes of humanity in the way the letters connect. Within its forms, each of our brand attributes are exemplified: best-in-class, energetic, and sincere.
A winning color.
Salesloft stands out, but in a sea of tech-y blue, we blended in. Green rises above the competition and conveys our customers’ growth and ambition, energy and potential.
A path forward.
This infinite pattern symbolizes our promise to deliver everything our customers need on the path to success: ongoing partnership, coaching, and community — not just software.
A perfect type.
Words matter, and so does how they look. We chose typography that expresses the confidence and humanity we hold for our customers.
A day in the life.
Conference rooms, living rooms, coffee shops — sales happens everywhere these days. What hasn’t changed is our customers’ steadfast spirit. We want you to see yourself in Salesloft.
A mark in the world.
A monogram is an identity. It’s how people mark their unique contribution to the world. In one letter, we share ours: to infuse humanity into the sales relationship.
