Email is one of the most common ways to communicate in sales. However, it’s a quick way to burn leads if you don’t have the right approach. In the video below, one of our Commercial Sales Professionals is sharing a few Best Practices for Personalized Sales Emails.

There are a few simple steps to making the most of your sales email efforts.  First, avoid spam filters.  You can do this by setting up your sending domain correctly and setting daily send limits.  Step two is investing the right amount of time in creating personalized and relevant messages.  Learn more about how we do this at SalesLoft in the video below.

Transcript

Jack Fraser here, member of SalesLoft’s Commercial Sales Team. I’d like to talk to you about Sales Emails and Best Practices.

Many sales teams use email communication, but they often fall into similar pitfalls when reaching out to prospects. Spraying and praying, getting caught in spam filters, the failure of dynamic tags, and a lack of ingenuity all plague the sales industry. They’re not only a poor representation of your business, but they also fail to deliver your message to potential customers. Today, I’m going to talk about how to set your team up for success in email communication.

Landing in spam folders is one of the worst things that can happen in your cold outreach. It can happen when you don’t have your sending domain setup successfully. Luckily, SalesLoft makes it easy to avoid. You can set up custom tracking domains that include your URL. Once your email tracking and sending domains match, you’ll be able to track analytics and avoid spam folders.

Another big way to avoid spam traps is to set a send limit for your team. SalesLoft allows you to customize your daily limit. This keeps your team’s email habits healthy and gives you room to personalize.

Now that you have the technical groundwork in place, it’s time to personalize your emails. Be sure to keep in mind the difference between personalization and relevance. Examples of personalization are referencing a prospect’s alma mater or their LinkedIn post in your intro. This may grab someone’s attention, but isn’t a value-adding hook. Being relevant pertains more to how you’re offering adds value to their specific role. It shows that you’ve done your homework and positions you as a partner or advisor.

Both personalization and relevance are important, but they do require an investment of time. That’s why I like to build in a research step for top accounts that give you a set amount of time to research your high-value targets. Within this research step, I’ll use SalesLoft partners like Owler and LinkedIn Sales Navigator to access pertinent information quickly.

Thanks for watching. I hope you learned how to set your team up for success by sending relevant and personalized emails. Feel free to drop any comments or questions below.

Thanks again, and have a great day. 


Why is sales email personalization important? What is the success rate for specific types of personalization? Download our new eBook to learn everything you need to know.