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From Customers to Critics: Meeting Brand Advocates at Rainmaker 2016

5 min read
February 18, 2016

What is the backbone of each and every B2B sales organization?

Many would say it’s the sales reps: the ones grinding every day to transfer their belief behind the product to prospects, clients and customers. Others would say it’s product itself. And it’s true, a team of engineers working together to build world-class software should be the core of any SaaS organization.

But while those are the fuel to the fire — the driving forces necessary to keep the machine moving — it’s a company’s brand advocates that serve as the true backbone of any B2B sales organization.

They are the podium to which a product can be shared and heard. And, if the company listens, they can be the catalyst for changes, improvements, and growth in and around an entire organization. Because even the most world-class product is just that — a product — without a loyal army of brand advocates.

That’s why we want to meet you, our brand advocates, at Rainmaker 2016.

We’re getting ready to shake hands, but in order to know exactly who you are, we looked to the advocate marketing experts over at Influitive to figure out the different places to find brand advocates. Which of the categories below do you fall under? Find your field and discover where to meet us at the Westin this March so we can show you our love and appreciation for all that you do:

1. Our Loyal Customers

We love you. You are relentless in your pursuit of success. You’re passionate about what you do, you’re striving to be the best in your field, and you’re motivated to get your process exactly how it should be in order to take your businesses to the next level.

And that’s why we’re hosting Rainmaker. We’re here to solve your problems. We love the sales development community, and our goal is to constantly prove that we’re here for you — no matter what.

We want to meet you anywhere and everywhere at the Westin. From the welcome reception and happy hour on Monday, to the Cloud Lounge, VIP Lounge, Breakout sessions and more — we want see on the mainstage at Rainmaker.

Pro-tip: We’ll have a video testimonial booth at Rainmaker for you to share exactly what you love about your relationship with Salesloft. Come by and share your story!

2. Our New Users

If you’re new to the game, let me start by saying “Welcome,” and “THANK YOU!” Your newly minted support means the world to us, and we’re so looking forward to working as your loyal partner every step of the way.

While you’ve been initiated into the customer-love club (or you’re planning on doing so very soon…) chances are you’re still a bit unfamiliar with all that this partnership has to offer. We want to build you into the brand advocates we know you have the potential to become.

That’s why we want to meet you in our Onsite Support/Onboarding room at Rainmaker. We’re recognizing this education challenge head-on, and what better opportunity to break the ice than face-to-face?

Pro-tip: Our Customer Success team hosts “Lofting Lessons” every month to help our new users get acclimated to the sales development environment. Join in the conversation!

2. Our Critics

We strive to deliver value to the customer as quickly as possible; but sometimes that means there are things we’ve overlooked. But lucky for us, we have you: a passionate customer base that’s not afraid to speak up. Just a few weeks ago, our product team tackled the 16 highest user-requested enhancements to make your lives easier, more efficient, and ultimately, more successful. And it was all based on your feedback.

Sure, it’s always nice to hear our customers sing our praises. But we’ve learned that in order to truly grow as a company, we need to know our weaknesses. And who better to discuss those weak points with than customers who aren’t afraid to address them?

We hear you, and we want to turn you into some of our strongest champions. Come meet us at the individual breakout sessions where we’ll get to interact on a personal level and hear everything you have to say — the good, the bad and the ugly.

Pro-tip: Call us, tweet at us, leave feedback on the product itself if you’d like — but don’t stay silent! The more we know about your needs, the better.

So listen up, brand advocates: we want to meet you. We want to be challenged and grow with you. Rainmaker is the first conference of it’s kind — a full agenda dedicated 100% to the sales development community. And you’re the star of the show!

Rainmaker 2019