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New ebook: The Essential Guide to Account-Based Sales Development

2 min read
Dec. 1, 2016

While sales development is certainly one of the hardest jobs in sales, today’s Sales Development Reps are better prepared than ever before to deal with and conquer your challenging roles. Tools like Salesloft alone can make activity numbers that once took an entire day to hit the work of a single morning. So why aren’t sales development teams popping champagne or taking naps in between their great successes? Because the game has changed.

It’s no longer about how many leads sales development teams generate. It’s about how many qualified leads sales development teams generate.

Consumers are more informed, more connected, and have higher expectations than ever before. In this new environment, this modern environment, it’s no longer enough to simply have a sales team. You need to be a modern sales organization. You need to deliver personalization, sincerity and professionalism at scale. That’s where Account-based sales development (ABSD) comes into play and it’s why we create our newest ebook, “The Essential Guide to Account-Based Sales Development.”



According to TOPO research, 72% of outbound teams currently have account-based programs in place, but only half are fully implemented. Why? Because it takes time and the right framework to successfully implement an ABSD strategy.

We created this extensive eBook to answer all your questions about account-based and provide a framework for making the strategy work for your entire sales organization. This eBook includes chapters covering:

  • What is Account-based Sales Development
  • The Benefits of Account-based Sales Development
  • Creating An Account-based Sales Development Strategy
  • And much more.

Download your free copy today and start landing larger clients, earning more revenue, and enjoying more sales success.