AA-ISP: How Punchlines Help Pipelines
Can sales reps be trained to be funny? No, but they can get funnier than they currently are. If they learned to become conversant around problems they’ve never had and products they never use – they can be trained to tell one joke to any prospect.
Most sales pros sell stuff they’ve never used to people whose jobs they’ve never had in industries they’ve never worked, and it can be hard for them to relate and demonstrate subject matter expertise.
The process of writing jokes (or ‘humor’ for the serious-minded) specifically for the audience that is our buyers forces sales pros to better understand them, the problems we solve for them and way more. Once they do that, they’re in a position to transform that into messaging that helps them better drive home key business points in a memorable fashion so they can get laughs, start more conversations – and keep their day jobs.
This is going to be a no-miss workshop! Register today and see you soon!