Taking a Sales-First Approach to Account-Based

Join Eric Martin, Salesloft’s Vice President of Demand Generation, and learn tips and suggestions for finding success with account-based strategies for your organization, including:

• How to begin building a high-performing account-based practice
• How to reach, engage, and convert Target Accounts
• How an Account Based model aligns Marketing, Sales, CX, and Product teams across your org
• How the Salesloft team uses Salesloft for account-based efforts

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