Empower Smarter Engagement with Generative AI for Cadence Emails

Sales teams know the hustle: crafting personalized, engaging emails for every prospect isn’t just important—it’s the key to standing out. Our research shows that personalizing just 20-25% of your emails can dramatically boost engagement and improve deliverability, making it a worthwhile effort. But here’s the catch: personalization takes time, research, and access to the relevant data. So, how can sellers deliver high-quality, tailored emails while staying efficient?

At Salesloft, we understand this pain point and are excited to introduce AI Generated Email Steps in Cadences—a feature designed to supercharge your team’s productivity and impact. By harnessing the power of generative AI, sellers can send personalized messages at scale, ensuring every email makes an impact while freeing up more time for what really matters: building relationships.

A game-changer for your inbox

Cadences help sales teams execute proven engagement strategies across multiple channels, such as email, phone, and social, in a scalable way. Email steps can be created using structured templates with dynamic fields to personalize every message, or you can take it a step further by leveraging the Start with AI as a brainstorming partner to craft engaging email content.

With the introduction of AI Generated Email Steps in Cadences, sellers now have access to an even more powerful personalization tool. This feature crafts uniquely tailored emails for every single prospect using their individual information. When executing an email step, AI combines prospect data with your product information to generate a customized draft unique to each buyer. Sellers can then quickly review and polish these AI-generated emails, adding their personal touch while maintaining authenticity—all in a fraction of the time it would take to start from scratch or modify a template.

How to get started:

1. Admins can access the AI Generated option when creating a new email step within a Team Cadence.
2. In Settings, provide context for the AI by entering information about your product/service and its core benefits.
   • Pro tip: Take time to craft detailed product and value proposition descriptions—the more specific information you provide, the more targeted your AI-generated emails will be.
   
3. Once configured, the AI-generated email step is ready to use in your cadence.

More replies, less stress

By enabling AI GeneratedEmail Steps in Cadences, sales teams can unlock several key benefits:

• Boost reply rates: Tailored emails make it easier to grab a buyer’s attention and start a conversation.
• Reclaim valuable time: Sellers can focus on nurturing strategic opportunities instead of spending time researching prospects and drafting emails.
• Streamline your workflow: AI-powered personalization seamlessly embedded in cadences helps teams maintain high-quality interactions without sacrificing efficiency.

Transform the way you connect with buyers

AI Generated Email Steps in Cadences is more than a time-saver—it’s a tool that empowers sales teams to create meaningful connections at scale. By removing the barriers to personalization, it allows your team to focus on what they do best: building relationships that drive results.

And there’s more to come. In the first half of this year, we'll be rolling out additional AI-powered email writing tools to help sellers create even more impactful messaging. These new capabilities will help sellers craft better email replies by automatically incorporating scheduling information, adjusting message tone, and leveraging data in Salesloft.

To learn about everything new in Salesloft this month, visit our Champions hub. Follow Salesloft on LinkedIn for the latest updates and YouTube for expert insights.